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Devon Wijesinghe. He\u2019s the founder and CEO of InsightPool. He co-founded the business in 2012; and, within a short time led the company from 2 to 60 employees. He is currently revolutionizing marketeering and sales across many social platforms.

Famous Five:

• Favorite Book? \u2013 The Hard Thing About Hard Things
• What CEO do you follow? \u2013\xa0 Travis Kalanick
• Favorite online tool? \u2014 Pardot
• Do you get 8 hours of sleep?\u2014 No
• If you could let your 20-year old self, know one thing, what would it be? \u2013 Try and learn to concentrate on financial metrics and understand finance deeply

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Time Stamped Show Notes:

• 01:27 \u2013 Nathan introduces Devin\xa0 to the show
• 01:53 - InsightPool focuses on the sector of influencer marketing
• • 02:03 \u2013 \u201cA brand needs to have an army of people syndicating their content with their own voices\u201d
  • 02:15 - Insight Cool finds influencers for brands that they can work with
• 02:35 \u2013 InsightPool\u2019s pricing model
• 03:10 \u2013 Average customer pay per month is $3K
• • 03:33 \u2013 What is included in $3K
• 03:53 \u2013 Devin was the solo founder
• • 04:00 \u2013 Devin sold a previous company for 9-figures in early 2012
• 04:50 \u2013 \u201cSocial became prevalent as the newest data set\u201d
• 05:11 \u2013 Devin seeded a business idea for $250K
• • 05:33 \u2013 Devin has a formalized angel group
  • 05:41 \u2013 Devin is an advisor and investor
• 05:58 \u2013 David Cummings is Devin\u2019s friend
• • 06:17 \u2013 David and Devin\u2019s companies are the first ones in ATV lean and tech village
• 06:48 \u2013 He currently has 60 people on the team
• 07:21 \u2013 InsightPool is currently serving over a hundred enterprises
• 07:50 \u2013 MRR
• 08:23 \u2013 InsightPool has a sales team
• 08:49 \u2013 CAC LTV
• 10:00 \u2013 Average spending on CAC
• 10:25 \u2013 Gross churn
• 11:00 \u2013 Net revenue churn
• 11:53 \u2013 InsightPool did a series A round and got an investment of $8M
• 12:35 \u2013 InsightPool did a debt round last year
• 12:50 \u2013 The amount InsightPool is burning per month
• 14:50 \u2013 The Famous Five

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3 Key Points:

• A brand needs to have an army of people syndicating their content with their own voices.
• Go with what you think you are made to do.
• Learn how to make the metrics and finance dance \u2013 understand it deeply before taking that leap.

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Resources Mentioned:

• Acuity Scheduling \u2013 Nathan uses Acuity to schedule his podcast interviews and appointments
• Drip \u2013 Nathan uses Drip\u2019s email automation platform and visual campaign builder to build his sales funnel
• Toptal\xa0\u2013 Nathan found his development team using Toptal for his new business Send Later. He was able to keep 100% equity and didn\u2019t have to hire a co-founder due to the quality of Toptal
• Host Gator\xa0\u2013 The site Nathan uses to buy his domain names and hosting for the cheapest price possible.
• Audible\xa0\u2013 Nathan uses Audible when he\u2019s driving from Austin to San Antonio (1.5-hour drive) to listen to audio books.
• The Top Inbox\xa0 \u2013 The site Nathan uses to schedule emails to be sent later, set reminders in inbox, track opens, and follow-up with email sequences
• Jamf \u2013 Jamf helped Nathan keep his Macbook Air 11\u201d secure even when he left it in the airplane\u2019s back seat pocket
• Freshbooks \u2013 Nathan doesn\u2019t waste time so he uses Freshbooks to send out invoices and collect his money. Get your free month NOW
• Show Notes provided by Mallard Creatives