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Rami El Chamaa. He\u2019s the CEO and founder of Appointlet. He started earlier as a digital marketing manager at Eastline Marketing where he led lead generation, SEO, email marketing, and content marketing. Before that, he was with Ernst & Young.

Famous Five:

• Favorite Book? \u2013 Lean Startup
• What CEO do you follow? \u2013\xa0 Elon Musk
• Favorite online tool? \u2014 Intercom
• Do you get 8 hours of sleep?\u2014 No
• If you could let your 20-year old self, know one thing, what would it be? \u2013 N/A

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Time Stamped Show Notes:

• 01:30 \u2013 Nathan introduces Rami to the show
• 02:03 \u2013 Appointlet is an appointment scheduling software
• 02:34 \u2013 Appointlet is a SaaS based business and makes money through subscriptions
• 02:40 \u2013 Appointlet has monthly and annually pricing depending on the team price
• 02:51 \u2013 Average monthly revenue per customer is $50
• 03:17 \u2013 Appointlet\u2019s pricing has been set since 2012
• 04:18 \u2013 Rami\u2019s co-founder was working for his previous company and saw the tedious process of appointment scheduling through different websites
• 05:17 \u2013 Rami saw his co-founder\u2019s thread in Reddit regarding his webapp and Rami replied to him
• 05:31 \u2013 Rami is from Lebanon and met his co-founder through Reddit
• 05:45 \u2013 Rami is in charge of marketing growth and his co-founder is in charge of the coding
• 06:20 \u2013 The Reddit thread
• 07:05 \u2013 Rami and Jared don\u2019t talk much about equity
• 07:30 \u2013 Rami didn\u2019t have any idea about equity and just focused on marketing
• 08:05 \u2013 Rami now has 25% of the company
• 08:27 \u2013 Appointlet has 1100 paying customers
• 08:55 \u2013 Rami had been working with Appointlet for a year when he realized he needed to be compensated
• 09:16 \u2013 First year revenue
• 10:19 \u2013 Average RPU
• 10:35 \u2013 Rami focuses on listening to customers and creating a flow that lets the customer feel that they are being taken cared of
• 11:08 \u2013 Startups grow through support
• 12:08 \u2013 Rami has integrated branding techniques
• 13:00 \u2013 \u201cThe lifetime value of a customer usually drives the lifetime value of a new customer as well\u201d
• 14:00 \u2013 Gross customer churn
• 14:10 \u2013 Appointlet is doing paid, targeted, marketing campaigns
• 14:40 \u2013 Appointlet spent $2-3K on a marketing campaign
• 15:07 \u2013 LTV
• 15:30 \u2013 Appointlet just hired their first customer support manager
• 15:58 \u2013 Appointlet is currently looking for software developers located in USA
• • 16:05 \u2013 Salary range
• 16:49 \u2013 Appointlet is bootstrapped
• 16:59 \u2013 Appointlet is not interested in raising funds until they need it
• 17:36 \u2013 Appointlet is currently cash flow positive
• 18:55 \u2013 The Famous Five

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3 Key Points:

• Opportunities can now be found on the internet \u2013 just look for someone with whom you share the same passion.
• Working for free isn\u2019t that bad as long as you make yourself indispensable.
• The lifetime value of a customer usually drives the lifetime value of a new customer as well.

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Resources Mentioned:

• Acuity Scheduling \u2013 Nathan uses Acuity to schedule his podcast interviews and appointments
• Drip \u2013 Nathan uses Drip\u2019s email automation platform and visual campaign builder to build his sales funnel
• Toptal\xa0\u2013 Nathan found his development team using Toptal for his new business Send Later. He was able to keep 100% equity and didn\u2019t have to hire a co-founder due to the quality of Toptal
• Host Gator\xa0\u2013 The site Nathan uses to buy his domain names and hosting for the cheapest price possible.
• Audible\xa0\u2013 Nathan uses Audible when he\u2019s driving from Austin to San Antonio (1.5-hour drive) to listen to audio books.
• The Top Inbox\xa0 \u2013 The site Nathan uses to schedule emails to be sent later, set reminders in inbox, track opens, and follow-up with email sequences
• Jamf \u2013 Jamf helped Nathan keep his Macbook Air 11\u201d secure even when he left it in the airplane\u2019s back seat pocket
• Freshbooks \u2013 Nathan doesn\u2019t waste time so he uses Freshbooks to send out invoices and collect his money. Get your free month NOW
• Show Notes provided by Mallard Creatives