Published: Feb. 1, 2017, 10 a.m.
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Rami El Chamaa. He\\u2019s the CEO and founder of Appointlet. He started earlier as a digital marketing manager at Eastline Marketing where he led lead generation, SEO, email marketing, and content marketing. Before that, he was with Ernst & Young.
Famous Five:
- Favorite Book? \\u2013 Lean Startup
- What CEO do you follow? \\u2013\\xa0 Elon Musk
- Favorite online tool? \\u2014 Intercom
- Do you get 8 hours of sleep?\\u2014 No
- If you could let your 20-year old self, know one thing, what would it be? \\u2013 N/A
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Time Stamped Show Notes:
- 01:30 \\u2013 Nathan introduces Rami to the show
- 02:03 \\u2013 Appointlet is an appointment scheduling software
- 02:34 \\u2013 Appointlet is a SaaS based business and makes money through subscriptions
- 02:40 \\u2013 Appointlet has monthly and annually pricing depending on the team price
- 02:51 \\u2013 Average monthly revenue per customer is $50
- 03:17 \\u2013 Appointlet\\u2019s pricing has been set since 2012
- 04:18 \\u2013 Rami\\u2019s co-founder was working for his previous company and saw the tedious process of appointment scheduling through different websites
- 05:17 \\u2013 Rami saw his co-founder\\u2019s thread in Reddit regarding his webapp and Rami replied to him
- 05:31 \\u2013 Rami is from Lebanon and met his co-founder through Reddit
- 05:45 \\u2013 Rami is in charge of marketing growth and his co-founder is in charge of the coding
- 06:20 \\u2013 The Reddit thread
- 07:05 \\u2013 Rami and Jared don\\u2019t talk much about equity
- 07:30 \\u2013 Rami didn\\u2019t have any idea about equity and just focused on marketing
- 08:05 \\u2013 Rami now has 25% of the company
- 08:27 \\u2013 Appointlet has 1100 paying customers
- 08:55 \\u2013 Rami had been working with Appointlet for a year when he realized he needed to be compensated
- 09:16 \\u2013 First year revenue
- 10:19 \\u2013 Average RPU
- 10:35 \\u2013 Rami focuses on listening to customers and creating a flow that lets the customer feel that they are being taken cared of
- 11:08 \\u2013 Startups grow through support
- 12:08 \\u2013 Rami has integrated branding techniques
- 13:00 \\u2013 \\u201cThe lifetime value of a customer usually drives the lifetime value of a new customer as well\\u201d
- 14:00 \\u2013 Gross customer churn
- 14:10 \\u2013 Appointlet is doing paid, targeted, marketing campaigns
- 14:40 \\u2013 Appointlet spent $2-3K on a marketing campaign
- 15:07 \\u2013 LTV
- 15:30 \\u2013 Appointlet just hired their first customer support manager
- 15:58 \\u2013 Appointlet is currently looking for software developers located in USA
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- 16:05 \\u2013 Salary range
- 16:49 \\u2013 Appointlet is bootstrapped
- 16:59 \\u2013 Appointlet is not interested in raising funds until they need it
- 17:36 \\u2013 Appointlet is currently cash flow positive
- 18:55 \\u2013 The Famous Five
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3 Key Points:
- Opportunities can now be found on the internet \\u2013 just look for someone with whom you share the same passion.
- Working for free isn\\u2019t that bad as long as you make yourself indispensable.
- The lifetime value of a customer usually drives the lifetime value of a new customer as well.
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Resources Mentioned:
- Acuity Scheduling \\u2013 Nathan uses Acuity to schedule his podcast interviews and appointments
- Drip \\u2013 Nathan uses Drip\\u2019s email automation platform and visual campaign builder to build his sales funnel
- Toptal\\xa0\\u2013 Nathan found his development team using Toptal for his new business Send Later. He was able to keep 100% equity and didn\\u2019t have to hire a co-founder due to the quality of Toptal
- Host Gator\\xa0\\u2013 The site Nathan uses to buy his domain names and hosting for the cheapest price possible.
- Audible\\xa0\\u2013 Nathan uses Audible when he\\u2019s driving from Austin to San Antonio (1.5-hour drive) to listen to audio books.
- The Top Inbox\\xa0 \\u2013 The site Nathan uses to schedule emails to be sent later, set reminders in inbox, track opens, and follow-up with email sequences
- Jamf \\u2013 Jamf helped Nathan keep his Macbook Air 11\\u201d secure even when he left it in the airplane\\u2019s back seat pocket
- Freshbooks \\u2013 Nathan doesn\\u2019t waste time so he uses Freshbooks to send out invoices and collect his money. Get your free month NOW
- Show Notes provided by Mallard Creatives
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