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Francisco Larrain who has been an entrepreneur for most of his life. He was born and raised in Chile and is the co-founder and CEO of Sudo. He founded a company called Zappedy \u2013 a payment technology company that was backed by Eric Schmidt and acquired by Groupon. More recently, he led a project engineering team of a hundred plus people for Groupon\u2019s local business. Now, he\u2019s working on enabling high quality work for corporations and their teams. The co-founder and head of product, Amit, is also joining Francisco in this podcast.

Famous Five:

• Favorite Book? \u2013 High Output Management (Francisco)
• What CEO do you follow? \u2013\xa0 N/A (Amit)
• Favorite online tool? \u2014 Splunk and Github (Francisco)
• Do you get 8 hours of sleep?\u2014 No (Francisco)
• If you could let your 20-year old self, know one thing, what would it be? \u2013 Francisco would tell himself that all these people that you look up to are much more human than you think and he\u2019d would love to have more confidence.

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Time Stamped Show Notes:

• 01:29 \u2013 Nathan introduces Francisco to the show
• 02:11 \u2013 Amit codes late at night
• 02:27 \u2013 Team of 9 people and they all code
• 03:00 \u2013 Francisco explains the hedge fund with trigger power
• 04:00 \u2013 Francisco likes the entrepreneurial side of the Valley
• 04:37 \u2013 Francisco has raised $3M
• 04:45 \u2013 Sudo wants to fix the broken CRM of enterprise
• 05:15 \u2013 There are system problems and software problems
• 05:25 \u2013 A time consuming software will lead to people not using it
• 06:17 \u2013 Francisco has experienced problems with CRM in Groupon
• 07:20 \u2013 Francisco shares their plan with Sudo, starting with expense management
• • 07:45 \u2013 There\u2019s a free-form format in the CRM where people can update
  • 08:10 \u2013 Francisco wants to flip everything around
• 09:17 \u2013 Sudo is on pre-revenue and private beta
• 09:56 \u2013 There are 5 pilot companies
• 10:10 \u2013 Sudo will possibly start with monthly subscription system and will move to an account based system
• 11:00 \u2013 The key features of Sudo allows people to add contacts and notes from their meetings
• 12:30 \u2013 Sudo is very sticky with the representatives
• 13:43 \u2013 The $3M seed round was an equity round
• 13:59 \u2013 Francisco shares who their investors are
• 15:00 \u2013 Why the valuation was easy for Francisco
• 16:00 \u2013 Francisco shared the acquisition of Groupon on Zappidy
• 17:37 \u2013 The valuation that was negotiated for Sudo in the seed round
• 19:50 \u2013 The Famous Five

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3 Key Points:

• A time consuming software will lead to people not using it.
• The valuation is much easier if you\u2019ve had a good exit before.
• We are all humans \u2013 even the ones in the highest positions that we look up to and respect.

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Resources Mentioned:

• Acuity Scheduling \u2013 Nathan uses Acuity to schedule his podcast interviews and appointments
• Drip \u2013 Nathan uses Drip\u2019s email automation platform and visual campaign builder to build his sales funnel
• Toptal\xa0\u2013 Nathan found his development team using Toptal for his new business Send Later. He was able to keep 100% equity and didn\u2019t have to hire a co-founder due to the quality of Toptal
• Host Gator\xa0\u2013 The site Nathan uses to buy his domain names and hosting for the cheapest price possible.
• Audible\xa0\u2013 Nathan uses Audible when he\u2019s driving from Austin to San Antonio (1.5-hour drive) to listen to audio books.
• The Top Inbox\xa0 \u2013 The site Nathan uses to schedule emails to be sent later, set reminders in inbox, track opens, and follow-up with email sequences
• Jamf \u2013 Jamf helped Nathan keep his Macbook Air 11\u201d secure even when he left it in the airplane\u2019s back seat pocket
• Show Notes provided by Mallard Creatives