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Daniel Araujo. He\u2019s the CEO at Attentive.US \u2013 a competitive intelligence platform that gives real-time information to teams that use SalesForce, Hubspot, Pipedrive or Full Contact. He\u2019s the next Googler, loves data visualization and all things technology.

Famous Five:

• Favorite Book? \u2013 Peak
• What CEO do you follow? \u2013\xa0 Jeff Bezos
• Favorite online tool? \u2014 HubSpot
• Do you get 8 hours of sleep?\u2014 Roughly
• If you could let your 20-year old self, know one thing, what would it be? \u2013 Daniel would tell himself to learn as fast as he can

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Time Stamped Show Notes:

• 01:42 \u2013 Nathan introduces Daniel to the show
• 02:10 \u2013 Attentive is a SaaS platform that integrates with CRMs
• • 02:20 \u2013 Attentive alway looks for information and updates in real-time
• 02:42 \u2013 Attentive offers monthly subscriptions and an additional setup fee for clients who want to use other CRMs
• 03:03 \u2013 Average customer pay per month
• 03:16 \u2013 The integration is a one-time fee and will depend on the client\u2019s preferences
• 03:55 \u2013 Attentive does track every person that is in your pipeline
• • 04:40 \u2013 Every behavior of a lead notifies the user
• 05:00 \u2013 Daniel shares what their setup looks like
• • 05:09 \u2013 The information that needs to be filled out for the setup are on the website
• 05:44 \u2013 There are clients who will give a list of companies they want to track
• 06:21 \u2013 Number of paying customers monthly
• • 06:37 \u2013 Attentive just launched a new interface
• 07:00 \u2013 MRR
• 07:08 \u2013 Team size is 5 which includes a newly hired Head of Growth
• 08:00 \u2013 Attentive has raised $150K
• • 08:12 \u2013 The first $100K was from a big VC in Portugal and the rest is from an advisor round
  • 08:50 \u2013 There are key people who are helping build Attentive
  • 09:00 \u2013 Initially, it was convertible note but everything is converted to equity now
  • 09:19 \u2013 The valuation conversation with an Angel investor
• 10:05 \u2013 Daniel shares how he started raising Attentive\u2019s capital
• • 10:28 \u2013 There are still people who are using Attentive\u2019s Slack bot for free
  • 10:38 \u2013 The investors believe that Attentive could grow
  • 10:58 \u2013 10% of the company is for the investors, the rest belongs to the 3 founders of Attentive
  • 11:17 \u2013 Daniel shares how the 3 founders split the rest of the company
• 11:40 \u2013 Daniel wants to move Attentive to the US because they want to compete in that\xa0 market
• 12:10 \u2013 Daniel will focus on having an MRR of $5-10K before raising another round
• 12:40 \u2013 Valuation for Series A will depend on the metrics
• 13:50 \u2013 Attentive is trying to get on the Boulder acceleration program
• 15:20 \u2013 The Famous Five

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3 Key Points:

• Believe in your product so that other people, too, will believe in it.
• Deciding the valuation for another raising depends on the MRR or the metrics.
• Learn as FAST as you can.

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Resources Mentioned:

• Acuity Scheduling \u2013 Nathan uses Acuity to schedule his podcast interviews and appointments
• Drip \u2013 Nathan uses Drip\u2019s email automation platform and visual campaign builder to build his sales funnel
• Toptal\xa0\u2013 Nathan found his development team using Toptal for his new business Send Later. He was able to keep 100% equity and didn\u2019t have to hire a co-founder due to the quality of Toptal
• Host Gator\xa0\u2013 The site Nathan uses to buy his domain names and hosting for the cheapest price possible.
• Audible\xa0\u2013 Nathan uses Audible when he\u2019s driving from Austin to San Antonio (1.5-hour drive) to listen to audio books.
• The Top Inbox\xa0 \u2013 The site Nathan uses to schedule emails to be sent later, set reminders in inbox, track opens, and follow-up with email sequences
• Jamf \u2013 Jamf helped Nathan keep his Macbook Air 11\u201d secure even when he left it in the airplane\u2019s back seat pocket
• Show Notes provided by Mallard Creatives