BROADCASTS.com

Eric Bouck. He\u2019s the CEO and founder of Propeller, a CRM that lets you sell from gmail. Prior to Propeller, Eric was the co-founder and CEO of Zigzag Software which was eventually sold to Samsung. He also spent some time working as a director for Samsung. He also worked as a Group Product Manager at Dell EMC and spent 4 years with this company.

Famous Five:

• Favorite Book? \u2013 Inspired
• What CEO do you follow? \u2013\xa0 N/A
• Favorite online tool? \u2014 Webflow
• Do you get 8 hours of sleep?\u2014 Yes
• If you could let your 20-year old self, know one thing, what would it be? \u2013 \u201cMarry the right person\u201d

\xa0

Time Stamped Show Notes:

• 01:26 \u2013 Nathan introduces Eric to the show
• 02:05 \u2013 Propeller is the CRM that creates daily tools that salespeople can use to set their meetings, do their email and phone calls, share presentations and documents, and research etc.
• 02:31 \u2013 Propeller is a SaaS business and they have monthly and annual subscriptions
• 02:50 \u2013 Average revenue per customer monthly
• • 02:54 \u2013$50 per month
• 03:15 \u2013 How does Propeller win on a very crowded market?
• • 03:24 \u2013 There\u2019s a lot of companies who try to make their own niche
  • 03:42 \u2013 Propeller has a unique mix of deep integration with Gmail combined with the ability to do multiple step campaign
• 04:45 \u2013 Propeller is an all-in-one CRM \u2013 you won\u2019t be needing another product
• 05:10 \u2013 Propeller was launched September 1st
• • 05:15 \u2013 Growth is 21% month over month
  • 05:22 \u2013 A little over 50 customers at the moment
• 05:26 \u2013 Propeller is bootstrapped
• 05:39 \u2013 Eric got decent money from the exit
• 06:23 \u2013 No revenue churn at the moment
• 07:00 \u2013 Team size, they are also remote
• 07:36 \u2013 Eric is not open to acquisition talks at the moment
• 08:00 \u2013 The leading companies in the CRM space are Salesforce and Dynamics
• • 08:35 \u2013 Pipeline and Hubspot are getting positive feedback as well
• 09:00 \u2013 Eric shares his opinion of Outreach
• 09:25 \u2013 Eric mentions Propeller having an AI
• 09:55 \u2013 The core differentiator of the products
• • 10:04 \u2013 An example of how Propeller makes getting your emails done easier
• 11:00 \u2013 Nathan\u2019s acuity to batch schedule
• 11:20 \u2013 CRM pricing
• • 11:42 \u2013 Deliver the VALUE
  • 12:00 \u2013 Eric shares their vision as a company to make salespeople more effective
• 12:12 \u2013 Eric shares how he got their first 5 customers
• 12:46 \u2013 Eric has also spent for paid marketing
• 12:58 \u2013 LTV is $1500
• 13:30 \u2013 CAC LTV ratio
• 15:10 \u2013 The Famous Five

\xa0

3 Key Points:

• If your market is crowded, you have to work HARDER to differentiate yourself.
• The value is not in losing sales or making more sales\u2014the value is found in whether or not you provide an effective product.\xa0
• Don\u2019t live with regrets\u2014it\u2019s gotten you to where you are now.

\xa0

Resources Mentioned:

• Acuity Scheduling \u2013 Nathan uses Acuity to schedule his podcast interviews and appointments
• Drip \u2013 Nathan uses Drip\u2019s email automation platform and visual campaign builder to build his sales funnel
• Toptal\xa0\u2013 Nathan found his development team using Toptal for his new business Send Later. He was able to keep 100% equity and didn\u2019t have to hire a co-founder due to the quality of Toptal
• Host Gator\xa0\u2013 The site Nathan uses to buy his domain names and hosting for the cheapest price possible.
• Audible\xa0\u2013 Nathan uses Audible when he\u2019s driving from Austin to San Antonio (1.5-hour drive) to listen to audio books.
• The Top Inbox\xa0 \u2013 The site Nathan uses to schedule emails to be sent later, set reminders in inbox, track opens, and follow-up with email sequences
• Jamf \u2013 Jamf helped Nathan keep his Macbook Air 11\u201d secure even when he left it in the airplane\u2019s back seat pocket
• Show Notes provided by Mallard Creatives