EP 545: Unomy Raises $3.4M, $160k MRR Helping Businesses Get Leads with CEO Gal Harzvi

Published: Jan. 20, 2017, 10 a.m.

Gal Har-Zvi:\xa0He\u2019s a passionate entrepreneur who lives and breathes B2B sales, marketing, and everything in between. He\u2019s one of the founders of Valueshine Ventures, the technology holdings company and a successful online marketer for various software categories and verticals. He\u2019s currently the CEO and founder of the company called Unomy.

Famous Five:

  • Favorite Book? \u2013 Pitch Anything
  • What CEO do you follow? \u2013\xa0 N/A
  • Favorite online tool? \u2014 Calendly, ZoomUS, Yesware, SalesLoft, Boomerang
  • Do you get 8 hours of sleep?\u2014 No
  • If you could let your 20-year old self, know one thing, what would it be? \u2013 \u201cJust do whatever you love and are passionate about and everything will be good\u201d

\xa0

Time Stamped Show Notes:

  • 01:42 \u2013 Nathan introduces Gal to the show
  • 02:14 \u2013 Unomy provides sales intelligence solutions
    • 02:27 \u2013 Unomy makes money by selling annual subscriptions
  • 02:40 \u2013 Unomy was launched in 2014
    • 02:53 \u2013 Raised capital after 6 months
    • 03:00 \u2013 Launched the current version focused on enterprise sales a year ago
  • 03:25 \u2013 First year revenue
  • 04:05 \u2013 Unomy currently changed their business model because the first one was not successful
  • 04:21 \u2013 2015 revenue
  • 04:36 \u2013 2016 revenue goal
  • 05:03 \u2013 Unomy currently has mid-market businesses, but gradually switching to larger accounts
  • 05:36 \u2013 Average customer pay annually
  • 05:49 \u2013 Average number of current customers
  • 05:58 \u2013 Unomy has currently raised capital
    • 06:08 \u2013 Unomy did a seed round and a few convertible notes
    • 06:18 \u2013 Unomy is going to raise a Series A
  • 06:39 \u2013 Gal shares why they are raising capital
  • 06:56 \u2013 Unomy\u2019s competitors are raising capital as well
  • 07:21 \u2013 Unomy will probably raise $5-6M
  • 07:40 \u2013 Unomy\u2019s valuation
  • 08:33 \u2013 In any round, a founder should expect to lose anywhere between 25-35% of their company
  • 09:17 \u2013 Gal and Nathan discuss what an average deal is
  • 09:45 \u2013 There are a lot of VCs in Israel
  • 10:20 \u2013 Unomy has 3 branches
  • 10:48 \u2013 Team size is 24
  • 10:56 \u2013 Gross annual churn
  • 11:35 \u2013 Customer\u2019s LTV
  • 12:02 \u2013 CAC
  • 13:20 \u2013 Number of companies in Unomy\u2019s database
  • 13:58 \u2013 Gal shares what makes them better than their competitors
  • 15:00 \u2013 Unomy has a variety of categories
    • 15:30 \u2013 Unomy was founded to help sales companies, not investors
  • 16:06 \u2013 Unomy uses more sources than others
  • 17:19 \u2013 Unomy has a guarantee and if you get a bounce email, you can get your money back
    • 17:38 \u2013 Unomy does real-time verification
  • 19:10 \u2013 The Famous Five

\xa0

3 Key Points:

  • In any round, a founder should expect to lose anywhere between 25-35% of their company.
  • A company should focus on why it was founded in the first place.
  • Do what you love and are passionate about and the rest will take care of itself.

\xa0

Resources Mentioned:

  • Acuity Scheduling \u2013 Nathan uses Acuity to schedule his podcast interviews and appointments
  • Drip \u2013 Nathan uses Drip\u2019s email automation platform and visual campaign builder to build his sales funnel
  • Toptal\xa0\u2013 Nathan found his development team using Toptal for his new business Send Later. He was able to keep 100% equity and didn\u2019t have to hire a co-founder due to the quality of Toptal
  • Host Gator\xa0\u2013 The site Nathan uses to buy his domain names and hosting for the cheapest price possible.
  • Audible\xa0\u2013 Nathan uses Audible when he\u2019s driving from Austin to San Antonio (1.5-hour drive) to listen to audio books.
  • The Top Inbox\xa0 \u2013 The site Nathan uses to schedule emails to be sent later, set reminders in inbox, track opens, and follow-up with email sequences
  • Jamf \u2013 Jamf helped Nathan keep his Macbook Air 11\u201d secure even when he left it in the airplane\u2019s back seat pocket
  • Show Notes provided by Mallard Creatives