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Usman Sheikh, CEO and founder of xIQ \\u2013 an award-winning platform for personalized sales, marketing intelligence, and content marketing. He\\u2019s the former vice president of SAP AG and he\\u2019s pushing digital frontiers by delivering consumer grade experiences in B2B sales and the marketing space. xIQ is the winner of the prestigious 2016 Content Marketing Institute Award for best integration of mobile and content marketing.

Famous Five:

• Favorite Book? \\u2013 Zero to One
• What CEO do you follow? \\u2013\\xa0 Bill McDermott

• Favorite online tool? \\u2014 Twitter and LinkedIn
• Do you get 8 hours of sleep?\\u2014 No
• If you could let your 20-year old self, know one thing, what would it be? \\u2013 Take risks as early as you can.

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Time Stamped Show Notes:

• 01:49 \\u2013 Nathan introduces Usman to the show
• 02:30 \\u2013 xIQ is a next generation sales intelligence tool designed for B2B sales and marketing professionals
• 03:04 \\u2013 Usman worked with the top leaders of the world in SAP
• 03:30 \\u2013 xIQ extracts the most relevant content from the most reliable sources
• 04:00 \\u2013 xIQ is a SaaS product
• 04:16 \\u2013 xIQ was founded in 2014, and released in early 2016
• 04:44 \\u2013 xIQ raised 2 rounds of seed round
• 05:08 \\u2013 Total amount raised
• 05:37 \\u2013 Team size is under 15 and is based in Silicon Valley
• 06:05 \\u2013 xIQ has 10 corporate customers and thousands of individual customers
• 06:35 \\u2013 Average pay of corporate customers
• 06:57 \\u2013 Average MRR
• 07:24 \\u2013 Usman discusses one of their clients, GenPact, and how they use xIQ
• • 07:42 \\u2013 First, xIQ is used as a marketing intelligence tool to track competitors
  • 08:47 \\u2013 All data is real-time
• 09:20 \\u2013 xIQ uses Apache Solr technology to index and for natural language processing
• 09:50 \\u2013 xIQ gets their corporate customers from organic traffic
• 10:32 \\u2013 xIQ\\u2019s process is the reason why corporate customers end up buying from them
• 11:12 \\u2013 List size
• 11:24 \\u2013 xIQ has 1 inside sales person
• 12:29 \\u2013 No cancellations/churn yet for xIQ
• 12:53 \\u2013 CAC
• 14:10 \\u2013 LTV to CAC ratio
• 15:10 \\u2013 Connect with Usman through LinkedIn, email and website
• 16:50 \\u2013 The Famous Five

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3 Key Points:

• Experience is a great teacher\\u2014continue to learn and hone your skill set.
• Building a business takes time and there is always room for improvement.
• Take risks as early on in life as you can.

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Resources Mentioned:

• Acuity Scheduling \\u2013 Nathan uses Acuity to schedule his podcast interviews and appointments
• Drip \\u2013 Nathan uses Drip\\u2019s email automation platform and visual campaign builder to build his sales funnel
• Toptal\\xa0\\u2013 Nathan found his development team using Toptal for his new business Send Later. He was able to keep 100% equity and didn\\u2019t have to hire a co-founder due to the quality of Toptal
• Host Gator\\xa0\\u2013 The site Nathan uses to buy his domain names and hosting for the cheapest price possible.
• Audible\\xa0\\u2013 Nathan uses Audible when he\\u2019s driving from Austin to San Antonio (1.5-hour drive) to listen to audio books.
• The Top Inbox\\xa0 \\u2013 The site Nathan uses to schedule emails to be sent later, set reminders in inbox, track opens and follow-up with email sequences
• LinkedIn \\u2013 Usman\\u2019s LinkedIn account
• Usman@xIQ.io \\u2013 Usman\\u2019s email address
• xIQ.ai \\u2013 Usman\\u2019s business website
• Show Notes provided by Mallard Creatives