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Chuck Sillari:\xa0He was born and raised in Boston and is a graduate of Boston College and Law school. He\u2019s a lawyer and a real estate developer who is currently focusing full-time on the expansion of his nationally known Boston Burger Company \u2013 a new e-commerce business called BurgaBox.com. Burgabox is in the process of disrupting both the meal kit industry and full service casual dining experience.

Famous Five:

• Favorite Book? \u2013 Quench Your Own Thirst
• What CEO do you follow? \u2013\xa0 Samuel Adams

• Favorite online tool? \u2014 Hotjar
• Do you get 8 hours of sleep?\u2014 No
• If you could let your 20-year old self, know one thing, what would it be? \u2013 \u201cI wish I knew that I should have travelled more and...spend a lot time meeting interesting people because that\u2019s where you get inspiration from\u201d

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Time Stamped Show Notes:

• 01:40 \u2013 Nathan introduces Chuck to the show
• 02:21 \u2013 Boston Burger Company\u2019s 2015 revenue is around $5.5M for three locations
• 02:50 \u2013 Chuck has always loved the restaurant industry
• 03:39 \u2013 Chuck jumped into the burger business after 13 years in a law firm
• 03:45 \u2013 BurgaBox opened up in 2009, and Chuck went full-time in 2013
• 04:07 \u2013 \u201cPeople really loved what we\u2019re doing\u201d
• 04:17 \u2013 BurgaBox was in different TV shows
• 04:30 \u2013 BurgaBox became a must-try destination in Boston
• 04:50 \u2013 Chuck brought on 1 investor
• • 05:13 \u2013 The investor approached Chuck for the second location
  • 05:31 \u2013 The investor knew about the Boston Burger Company because of its popularity in Boston
• 05:56 \u2013 Chuck shares how much they\u2019ve spent to open up a new location
• • 06:20 \u2013 There was no full burger joint in Boston before
• 06:43 \u2013 Chuck shares why the second location costs 10x more than the first location
• 07:55 \u2013 The first location\u2019s growth was $700K in their first year
• • 08:24 \u2013 It was 450 sq. ft.
  • 08:30 \u2013 It is now doing a $1.85M
• 09:15 \u2013 The amount the investor gets in return
• 10:00 \u2013 Chuck has a good partnership with the investor
• 10:20 \u2013 A restaurant\u2019s gross margin
• • 11:49 \u2013 For every dollar you bring in, 20% should go to your pocket
• 12:09 \u2013 The second location will do around $2.5M in 2016
• 12:27 \u2013 Average profit of each restaurant
• 12:45 \u2013 Chuck\u2019s plan for the business
• 13:03 \u2013 Chuck saw how the meal kit delivery industry was booming and wanted a piece of that market
• 13:20 \u2013 The biggest percentage of the diners are tourists and students
• 13:53 \u2013 Chuck started to get into the meal kit delivery in February
• 14:00 \u2013 The meal kit delivery sold around 100 kits in the first month, 2nd month: 150 kits, 3rd month: 400 kits
• 14:35 \u2013 Burger kit\u2019s pricing
• 15:36 \u2013 There\u2019s a subscription: a monthly box or as a gift
• 16:05 \u2013 Shipping process of the burger kits
• 16:33 \u2013 Follow Chuck by checking out Boston Burger and BurgaBox
• 18:00 \u2013 The Famous Five

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3 Key Points:

• Do what you love and people will, in turn, love what you have to offer.
• Trust and believe in your business partners.
• Get your inspiration from people \u2013 learn and improve from their feedback.

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Resources Mentioned:

• Acuity Scheduling \u2013 Nathan uses Acuity to schedule his podcast interviews and appointments
• Drip \u2013 Nathan uses Drip\u2019s email automation platform and visual campaign builder to build his sales funnel
• Toptal\xa0\u2013 Nathan found his development team using Toptal for his new business Send Later. He was able to keep 100% equity and didn\u2019t have to hire a co-founder due to the quality of Toptal
• Host Gator\xa0\u2013 The site Nathan uses to buy his domain names and hosting for the cheapest price possible.
• Audible\xa0\u2013 Nathan uses Audible when he\u2019s driving from Austin to San Antonio (1.5-hour drive) to listen to audio books.
• The Top Inbox\xa0 \u2013 The site Nathan uses to schedule emails to be sent later, set reminders in inbox, track opens and follow-up with email sequences
• Boston Burger & BurgaBox \u2013 Chuck\u2019s business website
• Show Notes provided by Mallard Creatives