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Nathan interviews Nick Bjorn. He is an entrepreneur by trade and digital marketer by evolution with over 8 years of professional agency experience. He has gained a national and global perspective on the evolving and digital world with an emphasis in search engine optimization or SEO. Nick is the co-founder of Power Digital Marketing which is based in San Diego, CA.

Famous Five:

• Favorite Book? \u2013 Good to Great
• What CEO do you follow? \u2013\xa0 Eric Schmidt

• Favorite online tool? \u2014 Mixmax
• Do you get 8 hours of sleep?\u2014 No
• If you could let your 20-year old self, know one thing, what would it be? \u2013 \u201cCommit to a skillset early on in life\u201d

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Time Stamped Show Notes:

• 01:45 \u2013 Nathan introduces Nick to the show
• 02:12 \u2013 Power Digital Marketing is a full-service digital agency
• 02:15 \u2013 Power Digital Marketing was created 4 years ago
• 02:18 \u2013 Nick has 2 other business partners who handle finances and team management
• 02:35 \u2013 Power Digital Marketing has 3 employees
• 02:40 \u2013 Power Digital Marketing\u2019s types of services described
• 03:15 \u2013 First year revenue was around $500K
• 03:33 \u2013 Power Digital Marketing has humble beginnings
• 03:50 \u2013 2015 total revenue is $3.2M
• 03:57 \u2013 Estimate 2016 revenue is around $6M
• 04:10 \u2013 Power Digital Marketing typically has 6-month contracts
• • 04:35 \u2013 Minimum amount per contract is $5K
  • 04:43 \u2013 Retainers are at $50K a month
• 05:14 \u2013 Power Digital Marketing currently has 60 clients
• 05:25 \u2013 Average MRR
• 06:10 \u2013 2017 revenue goal
• 06:35 \u2013 Power Digital Marketing and what they do for their clients
• • 06:56 \u2013 Soccer Loco is one of Power Digital Marketing\u2019s clients
  • 07:35 \u2013 SEO, organic rankings, paid ad initiatives are important for Soccer Loco
  • 08:17 \u2013 Power Digital Marketing uses the keywords \u201ccheap soccer cleats\u201d for Soccer Loco intentionally
• 08:50 \u2013 Power Digital Marketing benefits well from link building
• 10:30 \u2013 Power Digital Marketing has PR professionals that build relationships with the clients
• 10:50 \u2013 Google now tracks backlinking and is reaching out to editors
• 11:43 \u2013 Power Digital Marketing relationship with SoccerNation.com
• 12:42 \u2013 \u201cHow do you find terms to target?\u201d
• • 12:47 \u2013 Do your due diligence
• 13:37 \u2013 Power Digital Marketing is currently in the process of developing their own page analytics software
• 14:20 \u2013 Connect with Nick on Twitter and email
• 16:35 \u2013 The Famous Five

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3 Key Points:

• Creating content for SEO requires an understanding of the technicalities associated with backlinking.
• Track every campaign\u2019s effectivity as you step forward.
• Do your due diligence when it comes to finding the right terms and keywords that sell.

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Resources Mentioned:

• Acuity Scheduling \u2013 Nathan uses Acuity to schedule his podcast interviews and appointments
• Drip \u2013 Nathan uses Drip\u2019s email automation platform and visual campaign builder to build his sales funnel
• Toptal\xa0\u2013 Nathan found his development team using Toptal for his new business Send Later. He was able to keep 100% equity and didn\u2019t have to hire a co-founder due to the quality of Toptal
• Host Gator\xa0\u2013 The site Nathan uses to buy his domain names and hosting for the cheapest price possible.
• Audible\xa0\u2013 Nathan uses Audible when he\u2019s driving from Austin to San Antonio (1.5-hour drive) to listen to audio books.
• The Top Inbox\xa0 \u2013 The site Nathan uses to schedule emails to be sent later, set reminders in inbox, track opens and follow-up with email sequences
• Nick@PowerDigitalMarketing.com \u2013 Nick\u2019s email address
• @Nick_Bjorn \u2013 Nick\u2019s Twitter handle
• Show Notes provided by Mallard Creatives