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Chad Rubin. He builds e-commerce businesses. He owns a direct consumer e-commerce business called Crucial Vacuum and grew it from zero to a $20 million valuation in 7 years. He happens to be a Top 250 Amazon Seller. He co-founded Skubana with DJ Kunovac and built one of e-commerce\u2019s hottest operational software. Skubana is the only software that you\u2019ll ever need to manage and accelerate the growth of your ecommerce business. It\u2019s beautiful, intelligent, and highly intuitive and it also incorporates every feature imaginable to drive your future success, especially in ecommerce.

Famous Five:

• Favorite Book? \u2013 Virtual Freedom
• What CEO do you follow? \u2013\xa0 Gary Vaynerchuk

• Favorite online tool? \u2014 Trello or Asana
• Do you get 8 hours of sleep?\u2014 Yes
• If you could let your 20-year old self, know one thing, what would it be? \u2013 Go after passion and change a major in college

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Time Stamped Show Notes:

• 01:28 \u2013 Nathan introduces Chad to the show
• 02:17 \u2013 Chad shares how he made the zero to $20M valuation for Crucial Vacuum
• 03:48 \u2013 Chad shares what he thinks is Walmart\u2019s biggest mistake
• 04:27 \u2013 Skubana is making 50,000 orders a month
• 04:47 \u2013 Chad shares a mistake he made and how he lost money
• • 05:08 \u2013 Chad had to minimize his headcount from 20 employees to 2
• 05:40 \u2013 Skubana is a SaaS business
• 06:00 \u2013 Number of customers that Skubana is currently serving
• 06:46 \u2013 Skubana\u2019s pricing:
• • 07:07 \u2013 Minimum of $999 a month
  • 07:10 \u2013 Pricing is customized and is based on users
• 07:34 \u2013 Average RPU
• 08:00 \u2013 MRR
• 08:05 \u2013 Skubana did a seed round
• • 08:41 \u2013 Raised 880,000 on the first seed round
  • 08:45 \u2013 Chad put in $1M
• 08:59 \u2013 James Thompson is one of Skubana\u2019s investors
• 09:43 \u2013 Chad messaged 10 people that he looked up himself to try and get them involved
• 10:10 \u2013 Chad starting building Skubana for 3 years and it just went live last year
• 10:29 \u2013 Chad raised the $880K when they had the prototype
• 11:15 \u2013 First year revenue
• 12:30 \u2013 Chad wanted Skubana to be available for everybody
• 12:40 \u2013 When Chad raised their pricing, a lot of their customers churned off
• 12:53 \u2013 Skubana is not an entry level software
• 13:27 \u2013 Chad individually called customers to inform them about the increase in pricing and they got emails too
• 14:12 \u2013 Most of Skubana\u2019s RPU growth is coming from new customers
• 14:27 \u2013 Chad shares how people find Skubana
• • 14:48 \u2013 Chad wrote a book and hit #7 bestseller
  • 15:22 \u2013 Chad has a subscription list from their blog because they\u2019re adding value
  • 15:45 \u2013 Number of people on their list

• 16:22 \u2013 Skubana is pairing with other companies for a win-win sale
• 17:30 \u2013 Chad cares more about the quality of the customers as opposed to the quantity
• 18:05 \u2013 Chad shares about the successful webinars he held for certain companies
• 19:00 \u2013 Chad spends a lot of time guest blogging
• 19:25 \u2013 CAC is currently zero
• 21:20 \u2013 Team size
• • 21:40 \u2013 Total overhead cost
• 22:00 \u2013 Team location is in NYC and New Jersey
• 22:10 \u2013 Chad is still thinking of raising another round
• • 22:29 \u2013 Chad wants to raise $1M
• 23:30 \u2013 Connect with Chad through Youtube, Twitter and his email

• 25:10 \u2013 The Famous Five

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3 Key Points:

• Mistakes happen for us to LEARN from it.
• Make your product KNOWN to the public at low costs by INCREASING your online presence.
• Need direction? Go hard after your passion!

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Resources Mentioned:

• Acuity Scheduling \u2013 Nathan uses Acuity to schedule his podcast interviews and appointments
• Drip \u2013 Nathan uses Drip\u2019s email automation platform and visual campaign builder to build his sales funnel
• Toptal\xa0\u2013 Nathan found his development team using Toptal for his new business Send Later. He was able to keep 100% equity and didn\u2019t have to hire a co-founder due to the quality of Toptal
• Host Gator\xa0\u2013 The site Nathan uses to buy his domain names and hosting for the cheapest price possible.
• Audible\xa0\u2013 Nathan uses Audible when he\u2019s driving from Austin to San Antonio (1.5-hour drive) to listen to audio books.
• The Top Inbox\xa0 \u2013 The site Nathan uses to schedule emails to be sent later, set reminders in inbox, track opens and follow-up with email sequences
• Youtube \u2013 Chad\u2019s business Youtube channel
• Chad@Skubana.com \u2013 Chad\u2019s email address
• @Ecommrenegade \u2013 Chad\u2019s Twitter handle
• Show Notes provided by Mallard Creatives