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Gerry Colyer, head of growth at Siftery. He was previously the VP of growth at HealthSherpa and co-founder of two startups. He\\u2019s a graduate of Yale and Stanford. The CEO of Siftery was convinced there was a better way for companies to discover, select, and make better use of their software and so began their journey into filling this particular need in the market.

Famous Five:

• Favorite Book? \\u2013 Hooked
• What CEO do you follow? \\u2013 Elon Musk

• Favorite online tool? \\u2014 Buffer
• Do you get 8 hours of sleep?\\u2014 Not quite
• If you could let your 20-year old self, know one thing, what would it be? \\u2013 Gerry wish he had studied more in Computer Science

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Time Stamped Show Notes:

• 01:32 \\u2013 Nathan introduces Gerry to the show
• 02:11 \\u2013 Gerry\\u2019s 500 company is Central Mayoreo
• 02:57 \\u2013 Siftery helps users discover and choose the right software to reach their needs
• 03:20 \\u2013 Siftery is currently tracking 10,000 software programs
• 03:30 \\u2013 Siftery gets data from their recommendation engines
• 03:57 \\u2013 Siftery has a small team in SF
• 04:11 \\u2013 Siftery has 30 team members in Bangalore and Kiev
• 05:24 \\u2013 How Siftery collects data
• • 05:59 \\u2013 There\\u2019s a combination of data scraping from the web and getting recommendations from actual software users
• 06:48 \\u2013 Siftery is trying to create tools for software buyers
• 08:10 \\u2013 Siftery has no pricing model yet and currently free
• 09:13 \\u2013 Monthly headcount expenses
• 10:00 \\u2013 Advantages of having a development team in Bangalore
• • 10:12 \\u2013 Cost of living is Bangalore lower than in SF
• 11:00 \\u2013 What number are you focused on every day?
• • 11:11 \\u2013 Data points being contributed in the community
  • 11:31 \\u2013 Number of vendors engaged in the platform
• 12:00 \\u2013 Launched earlier in 2016
• 12:30 \\u2013 Siftery is more powerful than Techcrunch
• 13:00 \\u2013 How are you able to get updates so quickly?
• • 13:05 \\u2013 We get feedback from software reviews, friends in the 500, and other software owners
• 13:43 \\u2013 25 data contributors
• 14:00 \\u2013 Utility metric
• 15:15 \\u2013 Siftery\\u2019s target area
• 15:50 \\u2013 Connect with Gerry through email, Twitter and Siftery
• 18:05 \\u2013 The Famous Five

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3 Key Points:

• Meet people and build connections or, better yet, build companies.
• There are opportunities in the B2B space\\u2014find the gap and fill it.
• Having a team in another country can help startups build their business at a lower cost but still maintain the quality of work.

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Resources Mentioned:

• Acuity Scheduling \\u2013 Nathan uses Acuity to schedule his podcast interviews and appointments
• Drip \\u2013 Nathan uses Drip\\u2019s email automation platform and visual campaign builder to build his sales funnel
• Toptal\\xa0\\u2013 Nathan found his development team using Toptal for his new business Send Later. He was able to keep 100% equity and didn\\u2019t have to hire a co-founder due to the quality of Toptal
• Host Gator\\xa0\\u2013 The site Nathan uses to buy his domain names and hosting for the cheapest price possible.
• Audible\\xa0\\u2013 Nathan uses Audible when he\\u2019s driving from Austin to San Antonio (1.5-hour drive) to listen to audio books.
• The Top Inbox\\xa0 \\u2013 The site Nathan uses to schedule emails to be sent later, set reminders in inbox, track opens and follow-up with email sequences
• Gerry@Siftery.com \\u2013 Gerry\\u2019s email address
• @Ggiaco \\u2013 Gerry\\u2019s Twitter handle
• Siftery.com \\u2013 Gerry\\u2019s company website
• Show Notes provided by Mallard Creatives