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Allan Wille, co-founder and CEO of Klipfolio \u2013 a SaaS dashboard company headquartered in Ottawa. He\u2019s focused on making it easier and faster for SMBs (small to medium businesses) to monitor the health and performance of their businesses and they\u2019re taking an interesting approach. It is self-served, in the cloud, right to business users, eliminating them the need to work with IT procurement or make huge upfront investments. He has over 59,000 customers including Jet.com, Zendesk and Lifelock just to name a few. They also have the funding to back them.

Famous Five:

• Favorite Book? \u2013 Good to Great
• What CEO do you follow? \u2013\xa0 N/A

• Favorite online tool? \u2014 Mixpad
• Do you get 8 hours of sleep?\u2014 No
• If you could let your 20-year old self, know one thing, what would it be? \u2013 \u201cI should have spent more time understanding people\u201d

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Time Stamped Show Notes:

• 01:31 \u2013 Nathan introduces to the show
• 02:15 \u2013 Klipfolio is focused on SMBs or businesses that really want to grow
• • 02:36 \u2013 There\u2019s a lot of difficult data a SMB just doesn\u2019t monitor
  • 03:09 \u2013 Klipfolio helps SMBs monitor their business to make the best decisions
• 03:28 \u2013 Klipfolio is 100% SaaS and a subscription based business
• 03:35 \u2013 Average customer pays per month $70-80
• 03:57 \u2013 Klipfolio does not have outbound sales people
• 04:34 \u2013 Klipfolio is serving\xa0 7,000 customers for November 2016
• 04:57 \u2013 Average MRR
• 05:07 \u2013 Customers can start Klipfolio with payments as low as $24 a month
• 05:40 \u2013 Klipfolio was launched in 2001
• • 05:56 \u2013 The cloud version was launched in 2012
  • 06:03 \u2013 \u201cWe\u2019re always into monitoring real-time data\u201d
• 06:30 \u2013 Klipfolio started out bootstrapped
• 07:06 \u2013 By the end of 2012, Klipfolio had 350 customers
• • 07:12 \u2013 In the end of 2013, Klipfolio had 1,100 customers
• 07:54 \u2013 Klipfolio had their first seed round at the end of 2014
• • 08:02 \u2013 Klipfolio did their Series A at the beginning of 2015 with a $6.2M
• 08:55 \u2013 Klipfolio is continuously raising capital
• 09:05 \u2013 Team size is 70
• 10:03 \u2013 Klipfolio is currently on Series B
• 10:55 \u2013 Allan thinks that they are in a good space
• • 11:16 \u2013 SMB is a good field market for Klipfolio
• 11:50 \u2013 Allan shares why he thinks Dasheroo didn\u2019t do well in the dashboard space
• 13:30 \u2013 Allan shares his thoughts on their competitors
• 14:10 \u2013 Gross monthly customer churn
• 15:45 \u2013 CAC
• 16:00 \u2013 Lifetime value
• 16:46 \u2013 Klipfolio does webinars to educate their customers on their data
• 17:30 \u2013 2016 revenue goal
• 18:22 \u2013 Connect with Allan through Twitter and his blog
• 20:30 \u2013 The Famous Five

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3 Key Points:

• Focus on the needs of your customer in running their business AND be a part of their growth.
• It\u2019s important for businesses to have an editor or someone who can handle things that need to be customized.
• Spend more time understanding people, especially how they work in a team.

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Resources Mentioned:

• Acuity Scheduling \u2013 Nathan uses Acuity to schedule his podcast interviews and appointments
• Drip \u2013 Nathan uses Drip\u2019s email automation platform and visual campaign builder to build his sales funnel
• Toptal\xa0\u2013 Nathan found his development team using Toptal for his new business Send Later. He was able to keep 100% equity and didn\u2019t have to hire a co-founder due to the quality of Toptal.
• Host Gator\xa0\u2013 The site Nathan uses to buy his domain names and hosting for the cheapest price possible.
• Audible\xa0\u2013 Nathan uses Audible when he\u2019s driving to listen to audio books
• The Top Inbox\xa0 \u2013 The site Nathan uses to schedule emails to be sent later, set reminders in inbox, track opens and follow-up with email sequences
• @Awille \u2013 Allan\u2019s Twitter handle
• Klipfolio.com/Blog \u2013 Allan\u2019s blog site
• Show Notes provided by Mallard Creatives