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Lars Steiger, the co-founder of Mailplane. Nathan found Lars when he was searching in the Gmail space. Listen as Lars shares how he ended up managing Mailplane solo and the reason why he would never sell is company.

Famous Five:

• Favorite Book? \\u2013 N/A
• What CEO do you follow? \\u2013\\xa0 Jason Fried

• Favorite online tool? \\u2014 Basecamp
• Do you get 8 hours of sleep?\\u2014 Yes
• If you could let your 20-year old self, know one thing, what would it be? \\u2013 \\u201cStay calm\\u201d

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Time Stamped Show Notes:

• 01:38 \\u2013 Nathan introduces Lars to the show
• 02:05 \\u2013 Mailplane started as GmailSender in 2006, which was then an iPhoto plugin
• 02:28 \\u2013 Mailplane was founded by Ruben, Lars joined in 2007
• 02:53 \\u2013 Lars has an equity now with Mailplane
• 03:15 \\u2013 Customers are more important for Mailplane
• 03:33 \\u2013 Mailplane has an average of 10,000 customers
• 03:52 \\u2013 Mailplane offers a 15 day free trial
• • 04:17 \\u2013 5,000 users a month try the free trial
• 04:40 \\u2013 Mailplane relies mostly on organic traffic
• 05:00 \\u2013 Mailplane is a one-time purchase business model
• 05:30 \\u2013 10,000 people from Mailplane\\u2019s email list have tried the free trial
• 05:57 \\u2013 Lars does the coding for Mailplane
• • 06:15 \\u2013 Lars uses business development tactics from time-to-time
• 06:30 \\u2013 Mailplane is completely bootstrapped
• 06:53 \\u2013 Average revenue in 2007
• 07:40 \\u2013 Ruben joined Evernote and left Mailplane to Lars in 2012
• 08:24 \\u2013 Lars\\u2019 goal for Mailplane
• 09:36 \\u2013 How much will make Lars sell Mailplane?
• 10:37 \\u2013 Lars won\\u2019t sell Mailplane because of the customers
• 11:17 \\u2013 The most important number for Mailplane is the number of users who are downloading updates
• 12:25 \\u2013 Connect with Lars through his email and Mailplane
• 14:25 \\u2013 The Famous Five

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3 Key Points:

• Value and show appreciation to your customers, working to better address their needs.
• Sometimes, there\\u2019s just no amount that can compensate for the hard work an entrepreneur has put into his business.
• Stay CALM, nothing to be gained by choosing the alternative.

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Resources Mentioned:

• Acuity Scheduling \\u2013 Nathan uses Acuity to schedule his podcast interviews and appointments
• Drip \\u2013 Nathan uses Drip\\u2019s email automation platform and visual campaign builder to build his sales funnel
• Toptal\\xa0\\u2013 Nathan found his development team using Toptal for his new business Send Later. He was able to keep 100% equity and didn\\u2019t have to hire a co-founder due to the quality of Toptal
• Host Gator\\xa0\\u2013 The site Nathan uses to buy his domain names and hosting for the cheapest price possible.
• Audible\\xa0\\u2013 Nathan uses Audible when he\\u2019s driving from Austin to San Antonio (1.5-hour drive) to listen to audio books.
• The Top Inbox\\xa0 \\u2013 The site Nathan uses to schedule emails to be sent later, set reminders in inbox, track opens and follow-up with email sequences
• MailPlaneApp.com \\u2013 Lars\\u2019 business website
• Lars@MailPlaneApp.com \\u2013 Lars\\u2019 email address
• Show Notes provided by Mallard Creatives

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