EP 503: $125k for 5%, How To Grow Into $2m+ Valuation with InDemand CEO Alex Saidani

Published: Dec. 9, 2016, 10 a.m.

Alex Saidani, founder and CEO of Indemand. Alex is a developer who started coding at the age of 11.\xa0 He started his first business at the age of 13 and was the youngest founder of a team to participate in the DotForge accelerator program with Hashtrack.\xa0 Indemand supports businesses with providing online ordering software and an hourly delivery network.\xa0 On top of this, Alex also finds time to mentor people in their start-ups and provide them with the necessary support.\xa0

Famous Five:

  • Favorite Book? \u2013 Steve Jobs Biography
  • What CEO do you follow? \u2013\xa0 Elon Musk
  • Favorite online tool? \u2014 N/A
  • Do you get 8 hours of sleep?\u2014 No
  • If you could let your 20-year old self, know one thing, what would it be? \u2013 \u201cDon\u2019t waste time pursuing people who are not going to help you or create value\u201d

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Time Stamped Show Notes:

  • 01:25 \u2013 Nathan introduces Alex to the show
  • 01:52 \u2013 Alex went to the 500 startups program
  • 02:12 \u2013 Indemand sells software to groceries and other retail stores
  • 02:25 \u2013 Indemand charges the stores directly
  • 02:36 \u2013 Indemand is a SaaS business
  • 02:52 \u2013 Indemand started in 2015
  • 03:14 \u2013 First year revenue
  • 03:38 \u2013 Indemand\u2019s usual customers
  • 04:15 \u2013 Indemand has worked with 150 companies and there are 25 active customers
    • 04:28 \u2013 Most of the inactive customers are startups
    • 05:04 \u2013 Indemand had to increase their fees to make money
  • 05:10 \u2013 ARPU per month is around $250
  • 05:22 \u2013 MRR
  • 05:55 \u2013 October 2016 revenue was $25,000
  • 06:45 \u2013 What do people get when they pay $400 a month?
    • 06:51 \u2013 help with start-up, customize branding, end up with a customer facing application
    • 07:14 \u2013 Users get to monitor all the orders in real-time
  • 07:40 \u2013 Total transaction volume in October 2016, is around 200 orders
  • 08:20 \u2013 Indemand had a capital raising
  • 10:30 \u2013 Indemand\u2019s other expenses
  • 10:46 \u2013 Indemand sources people from Fiverr to find information
  • 12:00 \u2013 Alex and his team are based in California
  • 12:18 \u2013 Connect with Alex through his LinkedIn and email
  • 13:51 \u2013 The Famous Five

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3 Key Points:

  • An entrepreneur can start as early as 13 years old\u2014you\u2019re never too young or old for that matter!
  • Raising fees is often necessary to meet your clients\u2019 demands and update your services.
  • Don\u2019t waste your time on \u201cnon-value creating\u201d people.

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Resources Mentioned:

  • Acuity Scheduling \u2013 Nathan uses Acuity to schedule his podcast interviews and appointments
  • Drip \u2013 Nathan uses Drip\u2019s email automation platform and visual campaign builder to build his sales funnel
  • Toptal\xa0\u2013 Nathan found his development team using Toptal for his new business Send Later. He was able to keep 100% equity and didn\u2019t have to hire a co-founder due to the quality of Toptal
  • Host Gator\xa0\u2013 The site Nathan uses to buy his domain names and hosting for the cheapest price possible.
  • Audible\xa0\u2013 Nathan uses Audible when he\u2019s driving from Austin to San Antonio (1.5-hour drive) to listen to audio books.
  • The Top Inbox\xa0 \u2013 The site Nathan uses to schedule emails to be sent later, set reminders in inbox, track opens and follow-up with email sequences
  • LinkedIn \u2013 Alex\u2019s LinkedIn account
  • Alex@TryInDemand.com \u2013 Alex\u2019s email address
  • Show Notes provided by Mallard Creatives