EP 500: $5M Funding, $1.3M Revenue For LGBT Lifestyle Traveling like AirBNB with CEO Matthieu Jost

Published: Dec. 6, 2016, 10 a.m.

Matthieu Jost, who founded his first company when he was 17 and exited it when he was 21. Most recently, he started Misterb&b in 2015 and has become the world\u2019s largest gay hotel brand in the world. Listen as Matthieu shares how he managed his first business at an early age and how Misterb&b grew exponentially in less than 4 years.

Famous Five:

  • Favorite Book? \u2013 N/A
  • What CEO do you follow? \u2013 Brian Chesky
  • Favorite online tool? \u2014 RJ Metrics
  • Do you get 8 hours of sleep?\u2014 No
  • If you could let your 20-year old self, know one thing, what would it be? \u2013 \u201cBeing less na\xefve maybe\u201d

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Time Stamped Show Notes:

  • 01:31 \u2013 Nathan introduces Matthieu to the show
  • 02:00 \u2013 Matthieu\u2019s first company that posted TV series was sold to PlanetSeries (French equivalent of IMDB) for about $1 million
    • 02:33 \u2013 The team composed of 4 people
    • 02:53 \u2013 The company sold series\u2019 merchandise
    • 03:18 \u2013 Matthieu built the company
    • 03:38 \u2013 Matthieu studied Computer Science for two years to work in a radio station
  • 04:38 \u2013 Matthieu shares how Misterb&b is different from Airbnb
  • 05:00 \u2013 Misterb&b is a marketplace
  • 05:25 \u2013 The sellers are the homeowners
  • 05:36 \u2013 \u201cIt\u2019s not only for gay men, we are open to everyone in the LGBT community\u201d
    • 05:45 \u2013 There are straight women using Misterb&b because they find it cool and much safer
  • 06:10 \u2013 Misterb&b is taking 4% from the host and 12% from the traveler
  • 06:27 \u2013 Average booking for 3 nights is $300
  • 06:40 \u2013 Misterb&b was founded at the last quarter of 2014
  • 06:50 \u2013 Misterb&b was bootstrapped for 6 months and went on raising capital
    • 07:02 \u2013 Total funds raised was $5 million
  • 07:10 \u2013 Team size is 22
  • 07:44 \u2013 Currently, there are 80,000 hosts in Misterb&b in over 135 countries
  • 08:00 \u2013 Misterb&b has an average of 80,000 bookings per month
  • 08:22 \u2013 Most of the travelers are solo travelers
  • 09:16 \u2013 First year total transaction volume is 300K
  • 09:35 \u2013 Total transaction volume for 2015 is $3M and 2016 total transaction volume goal is $7M
  • 09:58 \u2013 Misterb&b is seasonal
  • 11:00 \u2013 Misterb&b\u2019s 2015 average revenue is $480,000
  • 11:12 \u2013 Misterb&b\u2019s 2016 revenue aim is $1.3 million
  • 11:24 \u2013 Misterb&b is working on different types of ads
  • 12:05 \u2013 There are around 300K people on Misterb&b\u2019s email list
  • 12:12 \u2013 Average opening click-thru rate is 14%
    • 12:50 \u2013 People are paying Misterb&b a flat-rate and they are getting 15,000 clicks
    • 13:00 \u2013 Misterb&b also works with non-media companies
  • 13:46 \u2013 40% of Misterb&b\u2019s travelers are repeaters
  • 14:28 \u2013 Follow Matthieu\u2019s company on Facebook and visit the website
  • 16:33 \u2013 The Famous Five
    • 17:16 \u2013 RJ Metrics was at The Top Episode 233

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3 Key Points:

  • It is always advantageous to start your business as EARLY as possible.
  • Life is about making a choice; don\u2019t be afraid to step out and make that decision.\xa0 \xa0
  • Misterb&b is about building a worldwide community that promotes safe travel without discrimination.\xa0

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Resources Mentioned:

  • Acuity Scheduling \u2013 Nathan uses Acuity to schedule his podcast interviews and appointments
  • Drip \u2013 Nathan uses Drip\u2019s email automation platform and visual campaign builder to build his sales funnel
  • Toptal\xa0\u2013 Nathan found his development team using Toptal for his new business Send Later. He was able to keep 100% equity and didn\u2019t have to hire a co-founder due to the quality of Toptal
  • Host Gator\xa0\u2013 The site Nathan uses to buy his domain names and hosting for the cheapest price possible.
  • Audible\xa0\u2013 Nathan uses Audible when he\u2019s driving from Austin to San Antonio (1.5-hour drive) to listen to audio books.
  • The Top Inbox\xa0 \u2013 The site Nathan uses to schedule emails to be sent later, set reminders in inbox, track opens and follow-up with email sequences
  • Facebook \u2013 Matthieu\u2019s business Facebook account
  • Misterbandb.com \u2013 Matthieu\u2019s business website
  • Show Notes provided by Mallard Creatives