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Elie Khoury, co-founder and CEO of Woopra \u2013 a customer intelligence platform that helps businesses essentialize customer engagement across all channels. He studied Computer Science in Lebanese American University where he booked the first generation of Woopra in 2007. In addition to Woopra, he co-founded YallaStartup, a non-government organization establish to proper entrepreneurship in the Middle East and North Africa.

Famous Five:

• Favorite Book? \u2013 The Hard Thing About Hard Things
• What CEO do you follow? \u2013\xa0 Steve Jobs

• Favorite online tool? \u2014 Google Calendar
• Do you get 8 hours of sleep?\u2014 No
• If you could let your 20-year old self, know one thing, what would it be? \u2013 \u201cI won\u2019t change a thing\u201d

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Time Stamped Show Notes:

• 01:32 \u2013 Nathan introduces to Elie the show
• 02:09 \u2013 Woopra is designed for businesses to help them consolidate their customer activities across channels
• 02:22 \u2013 Woopra is a SaaS model and has monthly subscription
• 02:34 \u2013 Woopra is self-funded but they raised an Angel round few years ago
• • 02:43 \u2013 Raised about a million dollars in the Angel round
  • 02:48 \u2013 It was an equity round
• 02:58 \u2013 There are 12 people in the team
• • 03:08 \u2013 All are based in SF
• 03:18 \u2013 Woopra mainly focused on SaaS businesses but they cater to wide-range of businesses
• 03:39 \u2013 Woopra has around 1000 customers at the moment
• 03:50 \u2013 Woopra has 100,000 active projects and 1000 of that are paying customers
• 04:10 \u2013 Average RPU is around $30,000 a year for enterprise and $ 3000 a year for SMB
• 04:30 \u2013 Woopra introduced their enterprise edition a couple of years ago
• 05:05 \u2013 Average MRR
• 05:27 \u2013 Gross customers monthly churn is lower on enterprise than SMB
• 06:15 \u2013 CAC is $ 1-2,000 on enterprise
• 06:35 \u2013 Lifetime value
• • 07:39 \u2013 Average monthly lifetime value
• 07:53 \u2013 Woopra has a sales team that engages with enterprise customers
• 08:08 \u2013 Woopra was launched in 2008
• • 08:25 \u2013 Woopra has 15,000 active projects that are running for free
• 09:25 \u2013 2015 total revenue around $ 1.5 million
• 09:50 \u2013 Woopra is in a good place at the moment
• 10:02 \u2013 \u201cRaising funding is always an option. We are just waiting for the right fit and the right time\u201d
• 10:13 \u2013 Woopra has to scale in a faster pace and identify the perfect marketing tool
• 10:44 \u2013 Connect with Elie through their blog and his email
• 12:20 \u2013 The Famous Five

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3 Key Points:

• Raising fund is always an option. Just wait for the right fit and the right time.
• There is time to polish things out. Take things slowly.
• Embrace your ignorance.

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Resources Mentioned:

• Acuity Scheduling \u2013 Nathan uses Acuity to schedule his podcast interviews and appointments
• Drip \u2013 Nathan uses Drip\u2019s email automation platform and visual campaign builder to build his sales funnel
• Toptal\xa0\u2013 Nathan found his development team using Toptal for his new business Send Later. He was able to keep 100% equity and didn\u2019t have to hire a co-founder due to the quality of Toptal
• Host Gator\xa0\u2013 The site Nathan uses to buy his domain names and hosting for the cheapest price possible.
• Audible\xa0\u2013 Nathan uses Audible when he\u2019s driving from Austin to San Antonio (1.5-hour drive) to listen to audio books.
• Elie@Woopra.com \u2013 Elie\u2019s email address
• Woopra.com/Blog \u2013 Elie\u2019s business blog
• Show Notes provided by Mallard Creatives