Published: Nov. 22, 2016, 10 a.m.
Ali Salman who heads Rapid Boost Marketing where they exclusively work with professional service providers. Rapid Boost has grown to over $2 million in annual sales over the last 2 years with a goal of $25 million by 2020. They have generated over 120,000 ideal client inquiries for service firms and practices in the last 12 months.
Famous Five:
- Favorite Book? \u2013 Nonsense: The Power of Not Knowing
- What CEO do you follow? \u2013\xa0 Elon Musk and Nathan Latka
- Favorite online tool? \u2014 Ninja Outreach
- Do you get 8 hours of sleep?\u2014 Sometimes more than that
- If you could let your 20-year old self, know one thing, what would it be? \u2013 \u201cGet out of school faster\u201d
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Time Stamped Show Notes:
- 01:38 \u2013 Nathan introduces the show
- 02:09 \u2013 Rapid Boost Marketing is an agency
- 02:17 \u2013 Average contract size is anywhere between from $1500 to $6000 and majority of the contracts are from $2000 - $3000
- 02:28 \u2013 Rapid Boost Marketing has a big lead generation
- 02:53 \u2013 The revenue for 2015 is $800,000 and end of 2016 is more than $2 million
- 03:10 \u2013 Average monthly retainer is $2000 - $3000 and the average contract is from 18-24 months
- 03:30 \u2013 Average RPU
- 03:53 \u2013 Currently, Rapid Boost Marketing is working with 72 customers
- 04:45 \u2013 Rapid Boost Marketing can help a lawyer increase his revenue but it will also depend on the area and how salable the lawyer is
- 06:09 \u2013 Rapid Boost Marketing has 4 packages and it includes the paid media
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- 06:15 \u2013 30% of the packages goes to paid media
- 06:36 \u2013 They are focused on content and search engine optimization
- 06:50 \u2013 Team size
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- 07:13 \u2013 Monthly headcount expenses equate to about 50% of their revenue
- 07:36 \u2013 Revenue in September 2016 is $857,000
- 08:22 \u2013 January, February, and March are their down months
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- 08:29 \u2013 Average revenue for 3 months is $80,000 - $90,000
- 09:05 \u2013 Rapid Boost Marketing\u2019s clients are described
- 10:17 \u2013 How Ali priced his own salary
- 10:50 \u2013 Connect with Ali through his Twitter and LinkedIn
- 13:16 \u2013 Ali founded the company in 2012
- 13:33 \u2013 First year revenue in 2013 is a little over $130,000
- 13:46 \u2013 The Famous Five
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3 Key Points:
- Start AS EARLY as possible in business.
- Know your niche client and market WELL so you can grow quickly.
- Your people--both your employees and your clients--contribute to your company\u2019s success, without them, there is no success.
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Resources Mentioned:
- Toptal\xa0\u2013 Nathan found his development team using Toptal\xa0 for his new business Send Later. He was able to keep 100% equity and didn\u2019t have to hire a co-founder due to the quality of Toptal\xa0 developers.
- Host Gator\xa0\u2013 The site Nathan uses to buy his domain names and hosting for the cheapest price possible.
- Freshbooks\xa0\u2013 The site Nathan uses to manage his invoices and accounts.
- Leadpages\xa0 \u2013 The drag and drop tool Nathan uses to quickly create his webinar landing pages which convert at 35%+
- Audible\xa0\u2013 Nathan uses Audible when he\u2019s driving from Austin to San Antonio (1.5-hour drive) to listen to audio books.
- Assistant.to \u2013 The site Nathan uses to book meetings with one email.
- Acuity Scheduling \u2013 Nathan uses Acuity to schedule his podcast interviews and appointments
- Drip \u2013 Nathan uses Drip\u2019s email automation platform and visual campaign builder to build his sales funnel.
- @CanadianLMPro \u2013 Ali\u2019s Twitter handle
- LinkedIn \u2013 Ali\u2019s LinkedIn account
- Show Notes provided by Mallard Creatives