EP 477: 3,000 Employees, 30+ Years in Business for Medical Care And Peace of Mind with CEO Debbie Johnston

Published: Nov. 13, 2016, 10 a.m.

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Debbie Johnston, recognized as Entrepreneur of Richmond and the founder of Care Advantage \\u2013 a dynamic and compassionate care company that is devoted in giving back to the community. She\\u2019s the author of The School of Heart Knocks. Listen as Debbie shares her inspiration in starting Care Advantage and her experience in Secret Millionaire.

Famous Five:

  • Favorite Book? \\u2013 Think and Grow Rich
  • What CEO do you follow? \\u2013\\xa0 Steve Jobs
  • Favorite online tool? \\u2014 Facebook
  • Do you get 8 hours of sleep?\\u2014 Never
  • If you could let your 20-year old self know one thing, what would it be? \\u2013 \\u201cStart your business earlier, you know more than you think.\\u201d

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Time Stamped Show Notes:

  • 01:54 \\u2013 Nathan introduces Debbie to the show
  • 03:10 \\u2013 Adoption is close to Debbie\\u2019s heart
  • 03:28 \\u2013 Care Advantage is a full service care company
    • 03:54 \\u2013 Care Advantage has a special care division
  • 04:30 \\u2013 Care Advantage is all over the country
  • 04:50 \\u2013 Payment for the services is by the hour
  • 05:12 \\u2013 Care Advantage reimbursed in the state they\\u2019re in
  • 05:44 \\u2013 Care Advantage doesn\\u2019t do a lot of Obamacare
  • 06:40 \\u2013 Debbie started years ago
    • 06:47 \\u2013 Debbie was running out-patients in a hospital
    • 07:34 \\u2013 Debbie first used Care Advantage to his brother-in-law and parents
  • 09:05 \\u2013 \\u201cWe can\\u2019t put a price on a peace of mind\\u201d
  • 09:50 \\u2013 Care Advantage has different price for each service
  • 10:30 \\u2013 Each office has 3-5 people
  • 11:40 \\u2013 Number of people Care Advantage has served is over 10,000
  • 12:30 \\u2013 The need of an RN will depend on the patient
    • 12:49 \\u2013 Some people want 24 hours of an RN a day
  • 13:38 \\u2013 Secret Millionaire picked Debbie
    • 13:56 \\u2013 Debbie likes the producer so she said yes
    • 14:14 \\u2013 \\u201cIt was one of the hardest things I have done in my life\\u201d
    • 14:40 \\u2013 Debbie was proud after it was aired
    • 14:51 \\u2013 Debbie has worked with charities like Reach International
  • 16:28 \\u2013 \\u201cIt\\u2019s what we do that makes me happy, giving someone peace of mind makes me happy\\u201d
  • 16:55 \\u2013 Connect with Debbie through her Facebook and website
  • 18:55 \\u2013 The Famous Five

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3 Key Points:

  • Giving someone peace of mind can be a source of happiness.
  • You can\\u2019t put a price tag on perfect health care.
  • Starting your business earlier could make more differences in the future.

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Resources Mentioned:

  • Toptal\\xa0\\u2013 Nathan found his development team using Toptal\\xa0 for his new business Send Later. He was able to keep 100% equity and didn\\u2019t have to hire a co-founder due to quality of Toptal\\xa0 developers.
  • Host Gator\\xa0\\u2013 The site Nathan uses to buy his domain names and hosting for the cheapest price possible.
  • Freshbooks\\xa0\\u2013 The site Nathan uses to manage his invoices and accounts.
  • Leadpages\\xa0 \\u2013 The drag and drop tool Nathan uses to quickly create his webinar landing pages which convert at 35%+
  • Audible\\xa0\\u2013 Nathan uses Audible when he\\u2019s driving from Austin to San Antonio (1.5 hour drive) to listen to audio books.
  • Assistant.to \\u2013 The site Nathan uses to book meetings with one email.
  • Acuity Scheduling \\u2013 Nathan uses Acuity to schedule his podcast interviews and appointments
  • Drip \\u2013 Nathan uses Drip\\u2019s email automation platform and visual campaign builder to build his sales funnel.
  • DebbieJohnston.com \\u2013 Debbie\\u2019s website
  • Facebook \\u2013 Debbie\\u2019s Facebook account
  • Show Notes provided by Mallard Creatives
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