EP 476: NomadicMatt 1.6M Monthly Views, $400k Travel Insurance Sold Monthly with Matt Kepnes

Published: Nov. 12, 2016, 10 a.m.

Matt Kepnes of NomadicMatt.com, the man who went from everyday worker to travel writer. Matt grew up in Boston and he didn\u2019t take his first trip until he was 23\u2014a cruise to Montreal. After he started a life as a young professional, he decided to travel the world, so he headed to Costa Rica in 2004, Taiwan in 2005, and never looked back. Listen as Matt talks about the success of his blog and how he grew it from a simple online journal.

Famous Five:

  • Favorite Book? \u2013 Influence
  • What CEO do you follow? \u2013\xa0 N/A
  • Favorite online tool? \u2014 N/A
  • Do you get 8 hours of sleep?\u2014 No
  • If you could let your 20-year old self know one thing, what would it be? \u2013 \u201cValue eating healthy\u201d

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Time Stamped Show Notes:

  • 01:40 \u2013 Nathan introduces Matt to the show
  • 02:53 \u2013 Matt was working in administration
  • 03:16 \u2013 Number of unique website users on average per month is 1.2 million
  • 03:27 \u2013 Matt started the blog in 2008 after 14 months of traveling
  • 03:50 \u2013 Matt built the blog as an online resume
  • 04:17 \u2013 Matt is getting more visitors in 2010
  • 04:29 \u2013 Matt wanted to write guidebooks so he made his blog a guidebook
  • 04:56 \u2013 2/3 of Matt\u2019s income comes from affiliates
  • 05:30 \u2013 Matt\u2019s book is The Ultimate Guide to Travel Hacking
    • 05:40 \u2013 Matt self-published the book
  • 05:46 \u2013 Matt\u2019s book with a publisher is How to Travel the World on $ 50 a Day
    • 05:53 \u2013 Matt is only getting royalties from the book
    • 06:18 \u2013 Matt met the publisher in 2012
    • 06:40 \u2013 How Matt negotiated with the publisher
    • 07:51 \u2013 Sold around 50,000 to 60,000 copies
    • 08:30 \u2013 Royalty percentage per book
  • 09:50 \u2013 Matt shifted the blog from an online journal to a website generating money
  • 10:44 \u2013 The affiliate offer page in the website are in the home page
  • 11:35 \u2013 Average percentage people spend on travel insurance
  • 12:10 \u2013 Matt sells 400-500 plan policies per month
  • 12:45 \u2013 Other affiliates of Matt
  • 13:21 \u2013 Matt is already with the affiliate for years
  • 14:18 \u2013 Matt spent some of his time guest blogging
    • 14:38 \u2013 Matt does 2-3 guest blogs per month
  • 15:03 \u2013 Matt is always traveling
  • 15:11 \u2013 Matt\u2019s email list size
  • 15:54 \u2013 Matt has a team in different places
  • 17:00 \u2013 Connect with Matt through his website, Twitter and Instagram
  • 19:30 \u2013 The Famous Five

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3 Key Points:

  • Travel not only de-stresses you, it opens your eyes to global opportunities.
  • Having affiliates is a good way to increase revenue.
  • Eat healthy. You are what you eat.

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Resources Mentioned:

  • Toptal\xa0\u2013 Nathan found his development team using Toptal\xa0 for his new business Send Later. He was able to keep 100% equity and didn\u2019t have to hire a co-founder due to quality of Toptal\xa0 developers.
  • Host Gator\xa0\u2013 The site Nathan uses to buy his domain names and hosting for the cheapest price possible.
  • Freshbooks\xa0\u2013 The site Nathan uses to manage his invoices and accounts.
  • Leadpages\xa0 \u2013 The drag and drop tool Nathan uses to quickly create his webinar landing pages which convert at 35%+
  • Audible\xa0\u2013 Nathan uses Audible when he\u2019s driving from Austin to San Antonio (1.5 hour drive) to listen to audio books.
  • Assistant.to \u2013 The site Nathan uses to book meetings with one email.
  • Acuity Scheduling \u2013 Nathan uses Acuity to schedule his podcast interviews and appointments
  • Drip \u2013 Nathan uses Drip\u2019s email automation platform and visual campaign builder to build his sales funnel.
  • @NomadicMatt \u2013 Matt\u2019s Instagram account
  • @NomadicMatt \u2013 Matt\u2019s Twitter handle
  • NomadicMatt.com \u2013 Matt\u2019s website
  • Show Notes provided by Mallard Creatives