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Patrick Ambron, co-founder and CEO of BrandYourself.com, which helps people look better online. He\u2019s an instructor at General Assembly and was included INC\u2019s 30 under 30 list. Listen as Patrick talks about his experience on SharkTank and how it boosted his company\u2019s revenue.

Famous Five:

• Favorite Book? \u2013 Made to Stick
• What CEO do you follow? \u2013\xa0 Reed Hastings

• Favorite online tool? \u2014 X.AI
• Do you get 8 hours of sleep?\u2014 No
• If you could let your 20-year old self know one thing, what would it be? \u2013 \u201cI wish that when I was building my business, I knew how important it was to have people who don\u2019t have your strengths\u201d

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Time Stamped Show Notes:

• 01:40 \u2013 Nathan introduces Patrick to the show
• 02:00 \u2013 Patrick got a $ 2 million deal on SharkTank but didn\u2019t take it
• • 02:11 \u2013 Patrick didn\u2019t take the deal because they wanted 25%
  • 02:30 \u2013 Patrick\u2019s episode was aired 2 years ago and it was a good exposure
  • 02:40 \u2013 Patrick did over $ 1 million in revenue while they were on SharkTank
  • 03:10 \u2013 Patrick said No on-air
• 04:07 \u2013 BrandYourself provides software and services that helps someone look good online
• 04:28 \u2013 Users buy BrandYourself\u2019s subscription
• 04:40 \u2013 User base is from college students to high level professional
• 04:55 \u2013 BrandYourself is a SaaS business
• 05:03 \u2013 Half of the revenue comes from professional customized services
• • 05:10 \u2013 BrandYourself handles issues online that is affecting the customers\u2019 livelihood
• 05:30 \u2013 10,000 paying customers for software
• 05:35 \u2013 A few thousand paying customers for professional services
• 06:12 \u2013 $ 10,000 annual RPU for professional services
• 06:40 \u2013 MOR is $ 7,000 on the software
• 07:19 \u2013 $ 533,000 per month in revenue
• 07:35 \u2013 BrandYourself has advisors
• 08:30 \u2013 The professional services customers problems that BrandYourself is getting
• • 09:10 \u2013 One example is an employee who was fired and ranting online
  • 09:20 \u2013 One of the usual problem is what they call \u201cYou Shot Yourself in the Foot\u201d
• 10:36 \u2013 BrandYourself was founded in 2009
• 10:40 \u2013 2015 revenue
• 10:50 \u2013 Target for 2016
• 10:52 \u2013 BrandYourself has raised about $ 6 million recently
• 11:19 \u2013 Team size
• 11:28 \u2013 Team location
• 12:30 \u2013 Gross monthly customer churn
• 13:30 \u2013 Lifetime value
• 13:40 \u2013 Customer acquisition cost
• • 13:45 \u2013 All of their leads are organic
  • 15:30 \u2013 BrandYourself won\u2019t theoretically spend for a customer
  • 15:40 \u2013 BrandYourself do retargeting
  • 15:56 \u2013 Paid acquisition is not a necessary channel for BrandYourself
• 16:31 \u2013 What if Reputation.com buys BrandYourself for $ 40 million, will you say yes?
• • 16:40 \u2013 \u201cThat\u2019s not the goal right now\u201d
  • 16:55 \u2013 \u201cWhat we really want to do is help people prevent issues and be pro-active\u201d
• 18:26 \u2013 Current valuation
• 18:58 \u2013 Connect with Patrick through his website and Twitter
• 21:20 \u2013 The Famous Five

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3 Key Points:

• Find someone who can fill your gaps.
• Help people prevent issues and make them pro-active.
• Saying \u201cNo\u201d on national TV can also be beneficial and increase your revenue.

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Resources Mentioned:

• Toptal\xa0\u2013 Nathan found his development team using Toptal\xa0 for his new business Send Later. He was able to keep 100% equity and didn\u2019t have to hire a co-founder due to quality of Toptal\xa0 developers.
• Host Gator\xa0\u2013 The site Nathan uses to buy his domain names and hosting for the cheapest price possible.
• Freshbooks\xa0\u2013 The site Nathan uses to manage his invoices and accounts.
• Leadpages\xa0 \u2013 The drag and drop tool Nathan uses to quickly create his webinar landing pages which convert at 35%+
• Audible\xa0\u2013 Nathan uses Audible when he\u2019s driving from Austin to San Antonio (1.5 hour drive) to listen to audio books.
• Assistant.to \u2013 The site Nathan uses to book meetings with one email.
• Acuity Scheduling \u2013 Nathan uses Acuity to schedule his podcast interviews and appointments
• Drip \u2013 Nathan uses Drip\u2019s email automation platform and visual campaign builder to build his sales funnel.
• BrandYourself.com\u2013 Patrick\u2019s website
• @PatrickAmbron\xa0 \u2013 Patrick\u2019s Twitter handle
• Show Notes provided by Mallard Creatives