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Craig Ballantyne, a productivity and a success transformation coach and the author of The Perfect Day Formula: How to Own the Day and Control Your Life. He\u2019s been a contributor to men\u2019s health magazines since 2000 and in 2001, he created a home popular work out program, Turbulence Training. Listen as Craig tells us how he overcome his anxieties using the 5 pillars of transformation and how he managed to make his users stay.

Famous Five:

• Favorite Book? \u2013 Rockefellar Habits

• What CEO do you follow? \u2013\xa0 Matt Smith
• Favorite online tool? \u2014 N/A
• Do you get 8 hours of sleep?\u2014 No
• If you could let your 20-year old self know one thing, what would it be? \u2013 \u201cI should stop drinking before I\u2019m 30 years old\u201d

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Time Stamped Show Notes:

• 01:54 \u2013 Nathan introduces Craig to the show
• 02:43 \u2013 Craig uses the 5 pillars of success
• 03:06 \u2013 Craig started in the fitness industry in 1999 and he started selling Turbulence Training online
• 03:19 \u2013 In 2011, Craig bought the business, Early to Rise, a success wealth building newsletter
• 03:31 \u2013 They have 100,000 email list for Early to Rise and 120,000 for fitness
• 03:38 \u2013 Early to Rise did $ 6 million in 2015
• 04:27 \u2013 The Perfect Day Formula is their best-seller
• 04:45 \u2013 They have Early to rise University where online courses are
• 05:00 \u2013 PerfectDayFormula.com
• • 05:05 \u2013 It was launched in January 2016
  • 05:18 \u2013 35,000 purchases at the moment
  • 05:21 \u2013 They have their email list, affiliate email and Facebook ads for marketing
  • 05:30 \u2013 Price point is $ 200
  • 05:46 \u2013 Only a small portion of customers came from the affiliate email
• 06:00 \u2013 Customers receive a box full of materials when they purchase
• 06:31 \u2013 The cost of produce is $ 21
• 07:02 \u2013 They are not making a lot from paid advertising
• 07:43 \u2013 Craig is finding a way to send traffic on Facebook to an offer that works to prevent crashed after the launch
• 08:30 \u2013 $ 100,000 MRR mostly from the fitness stuff
• 08:35 - $ 7 price point on monthly fee
• 09:12 \u2013 People stick with them for at least 3 months
• 10:44 \u2013 People want results
• 11:26 \u2013 The usage pay wall
• 12:20 \u2013 What the user will get from the course
• • 12:23 \u2013 There\u2019s a template to change your bad habits
  • 12:40 \u2013 They will help the user create a vision
• 12:50 \u2013 One of the pillars is plan and prepare
• 13:25 \u2013 Craig has a video of walkthrough on what they can get in the kit
• 13:56 \u2013 Goal in 2016
• 14:11 \u2013 Tools that Craig uses for his website
• 14:30 \u2013 Tools that Craig uses to run his business
• 14:43 \u2013 Team size
• 14:59 \u2013 Follow Craig on Twitter and LinkedIn
• 17:00 \u2013 The Famous Five

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3 Key Points:

• Show people results. Show them how to consume a product to get the results.
• Having an email list of the target market can boost your revenue tremendously.
• Be healthy. Clich\xe9 as it sounds, health is wealth.

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Resources Mentioned:

• Toptal\xa0\u2013 Nathan found his development team using Toptal\xa0 for his new business Send Later. He was able to keep 100% equity and didn\u2019t have to hire a co-founder due to quality of Toptal\xa0 developers.
• Host Gator\xa0\u2013 The site Nathan uses to buy his domain names and hosting for the cheapest price possible.
• Freshbooks\xa0\u2013 The site Nathan uses to manage his invoices and accounts.
• Leadpages\xa0 \u2013 The drag and drop tool Nathan uses to quickly create his webinar landing pages which convert at 35%+
• Audible\xa0\u2013 Nathan uses Audible when he\u2019s driving from Austin to San Antonio (1.5 hour drive) to listen to audio books.
• Assistant.to \u2013 The site Nathan uses to book meetings with one email.
• Acuity Scheduling \u2013 Nathan uses Acuity to schedule his podcast interviews and appointments.
• Drip \u2013 Nathan uses Drip\u2019s email automation platform and visual campaign builder to build his sales funnel.
• @Craigballantyne \u2013 Craig\u2019s Twitter handle
• LinkedIn \u2013 Craig\u2019s LinkedIn account
• Show Notes provided by Mallard Creatives