EP 464: $1.7M In Book Sales After Being Dead for 6 Minutes

Published: Oct. 31, 2016, 9 a.m.

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Hal Elrod, a husband, father ,and the best-selling author of 8 books including one of the best self-published book of all time, The Miracle Morning, which sold over 200,000 copies and has been translated into 21 languages. He is an entrepreneur and international keynote speaker, podcaster, and co-creator of best blueprint ever life experience. Listen as Hal talks about his life after a car crash and how it paved his future.\\xa0

Famous Five:

  • Favorite Book? \\u2013 Love is the Killer App
  • What CEO do you follow? \\u2013\\xa0 Jeff Hoffman
  • Favorite online tool? \\u2014 Five Minute Journal iOS App
  • Do you get 8 hours of sleep?\\u2014 No
  • If you could let your 20-year old self know one thing, what would it be? \\u2013 \\u201cHave patience\\u201d

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Time Stamped Show Notes:

  • 01:53 \\u2013 Nathan introduces Hal to the show
  • 02:30 \\u2013 The Miracle Morning now has 240,00 copies sold
    • 02:40 \\u2013 It was published in 2012
  • 03:00 \\u2013 When Hal was 20, he was the top sales agent for a kitchen knife company
    • 03:25 \\u2013 Hal was in car accident on his way home and broke 11 bones
    • 03:36 \\u2013 Hal was pronounced dead for 6 minutes and in a coma for 6 days
    • 04:00 \\u2013 Three months after the crash, Hal was told by the doctor the unexplainable \\u2013 that he can walk again
  • 04:45 \\u2013 Some people go through traumatic experiences to learn a lesson and share it to other people
  • 05:11 \\u2013 \\u201cDon\\u2019t make the same mistakes. Learn from other people\\u2019s action and learn from it\\u201d
  • 05:28 \\u2013 \\u201cAccept all things that you can\\u2019t change while you focus on what you can\\u201d
  • 06:26 \\u2013 Hal\\u2019s sister died when he was 8 years old
    • 06:46 \\u2013 After a few months, Hal\\u2019s mother created a support group to help parents cope with a child loss
    • 06:55 \\u2013 You can use adversity. Turn it into an advantage by finding a way to make it benefit other people
  • 07:30 \\u2013 Hal conditions himself for the 5-minute rule
  • 07:58 \\u2013 Why is The Miracle Morning, the best self-published book
    • 08:02 \\u2013 It changes behavior
    • 08:40 \\u2013 It adds value to your life and changes your daily life
  • 09:43 \\u2013 Ask yourself \\u201chow can I take this and turn into a daily ritual\\u201d
  • 10:47 \\u2013 Give the readers a quick win
  • 11:30 \\u2013 The 30-day challenge in the book
  • 12:15 \\u2013 Hal is coaching people to get an accountability partner
  • 13:30 \\u2013 Hal thought he could go to a traditional publisher
  • 13:43 \\u2013 The Miracle Morning is not a title. It is the practice that Hal made in his life since 2008
  • 14:32 \\u2013 Hal learned that self-publishing\\xa0 for authors is (99% of the time) the way to go
  • 15:09 \\u2013 Hal had an email list for publishing
    • 15:54 \\u2013 Hal sold 7000 copies in the first month
  • 16:53 \\u2013 Hal is averaging 10,000 copies every month
  • 17:12 \\u2013 Hal is charging $ 25,000 (+ travel) for speaking events
  • 17:36 \\u2013 Hal did an audiobook and it was worth-it
  • 17:45 \\u2013 Hal had no ghost writers and co-author
  • 17:51 \\u2013 Hal didn\\u2019t spend on advertising for the first 3 months
  • 17:59 \\u2013 Hal got his first 100 sales through pre-selling to his personal network with additional offers
  • 19:45 \\u2013 The sales of the other books of Hal is only a fraction of his original
  • 20:15 \\u2013 Get in touch with Hal through his website and Twitter
  • 22:25 \\u2013 The Famous Five

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3 Key Points:

  • Don\\u2019t make the same mistakes. Learn from other people\\u2019s actions.
  • Self-publishing is the way to go.
  • You can turn adversity into advantage.

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Resources Mentioned:

  • Toptal\\xa0\\u2013 Nathan found his development team using Toptal\\xa0 for his new business Send Later. He was able to keep 100% equity and didn\\u2019t have to hire a co-founder due to quality of Toptal\\xa0 developers.
  • Host Gator\\xa0\\u2013 The site Nathan uses to buy his domain names and hosting for the cheapest price possible.
  • Freshbooks\\xa0\\u2013 The site Nathan uses to manage his invoices and accounts.
  • Leadpages\\xa0 \\u2013 The drag and drop tool Nathan uses to quickly create his webinar landing pages which convert at 35%+
  • Audible\\xa0\\u2013 Nathan uses Audible when he\\u2019s driving from Austin to San Antonio (1.5 hour drive) to listen to audio books.
  • Assistant.to \\u2013 The site Nathan uses to book meetings with one email.
  • @halelrod \\u2013 Hal\\u2019s Twitter handle
  • MiracleMorning.com \\u2013 Hal\\u2019s website
  • Show Notes provided by Mallard Creatives
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