EP 462: $8.8M 2015 Sales of iPhone Repair Parts with CEO Chris Koerner

Published: Oct. 29, 2016, 9 a.m.

Chris Koerner, founder and CEO of LCDcycle \u2013 a company that recycles broken iPhone screens and supplies wireless repair shop with wholesale electronic parts. Aside from being a motivational speaker and winner of the Entrepreneur of the Year award, Chris is a guy who appreciates the haters.

Famous Five:

  • Favorite Book? \u2013 Delivering Happiness
  • What CEO do you follow? \u2013 Elon Musk
  • Favorite online tool? \u2014 Flipboard
  • Do you get 8 hours of sleep?\u2014 I try but I don\u2019t
  • If you could let your 20 year old self know one thing, what would it be? \u2013 \u201cTell myself to appreciate the haters\u201d

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Time Stamped Show Notes:

  • 01:46 \u2013 Nathan introduces Chris to the show
  • 02:31 \u2013 LCDcycle was founded in 2013
  • 02:43 \u2013 Chris opened a smartphone repair shop in college in 2010
    • 02:51 \u2013 Sold it for $ 30,000
  • 03:50 \u2013 They started in Alabama
  • 04:10 \u2013 They got more customers in the Texas market
  • 04:45 \u2013 The supply parts to repair shop
  • 04:58 \u2013 First year revenue
    • 05:08 \u2013 Did $ 2.1 million for the first full year
  • 05:13 \u2013 For 2014, they did $ 4.8 million and $ 8.8 million in 2015
  • 05:36 \u2013 They are doing cold-calling to get customers
  • 05:57 \u2013 Uses a lead generation tool to scrape the repair shops details
  • 06:25 \u2013 Gross margin average is 31%
  • 06:55 \u2013 Team size is 12
  • 07:08 \u2013 They are self-funded
    • 07:31 \u2013 Started with $ 30,000
    • 07:41 \u2013 Chris asked his family and friends for a loan
  • 08:16 \u2013 Total volume of parts shipped
    • 08:27 \u2013 About million parts
  • 08:45 \u2013 Most of their shipments are iPhone screens
  • 08:53 \u2013 Average price point for the shops
  • 09:17 \u2013 Spending $ 23 for raw material
  • 10:15 \u2013 8% net margin
  • 10:30 \u2013 Supplies are coming from China
  • 10:49 \u2013 LCDcycle sells new screens and buying the broken screens from the repair shops
    • 11:05- Broken screens are being sent to China
  • 11:27 \u2013 Their revenue is shrinking this year to $ 6.5 million
  • 11:41 \u2013 There\u2019s a shortage in supplies last year so there was a spike in sales
  • 12:25 \u2013 They\u2019re supplying to 700-800 unique shops
  • 12:36 \u2013 Reorder rate
  • 13:45 \u2013 Chris raised money last year
  • 14:21 \u2013 Chris would sell to a bigger company
  • 15:20 \u2013 Connect with Chris through his Facebook
  • 17:30 \u2013 The Famous Five

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3 Key Points:

  • You have a good chance of developing a great company\u2014you just need to be willing to navigate through the failures. Believe in yourself.
  • Expansion\u2014even in the face of risk\u2014is worth it.
  • Always appreciate the haters.

Resources Mentioned:

  • Toptal\xa0\u2013 Nathan found his development team using Toptal\xa0 for his new business Send Later. He was able to keep 100% equity and didn\u2019t have to hire a co-founder due to quality of Toptal\xa0 developers.
  • Host Gator\xa0\u2013 The site Nathan uses to buy his domain names and hosting for the cheapest price possible.
  • Freshbooks\xa0\u2013 The site Nathan uses to manage his invoices and accounts.
  • Leadpages\xa0 \u2013 The drag and drop tool Nathan uses to quickly create his webinar landing pages which convert at 35%+
  • Audible\xa0\u2013 Nathan uses Audible when he\u2019s driving from Austin to San Antonio (1.5 hour drive) to listen to audio books.
  • Assistant.to \u2013 The site Nathan uses to book meetings with one email.
  • Facebook \u2013 Chris\u2019 personal Facebook account.
  • Show Notes provided by Mallard Creatives