EP 457: 4000+ Units Sold Teaching Kids How To Code, $2m+ Raised with Piper

Published: Oct. 24, 2016, 9 a.m.

Tommy Gibbons, a former employee of both Goldman Sachs and Fundera. Listen to learn how Tommy met his Princeton bosses, and how he used those connections to get into Piper.

Famous Five:

  • Favorite Book? \u2013 N/A
  • What CEO do you follow? \u2013 Mark Pavlyukovskyy \u2013 his boss
  • Favorite online tool? \u2014 Zapier
  • Do you get 8 hours of sleep?\u2014 Yes
  • If you could let your 20-year-old self, know one thing, what would it be? \u2013 \u201cI wish I knew how I could\u201d

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Time Stamped Show Notes:

  • 01:10 \u2013 Nathan introduces Tommy to the show
  • 01:41 \u2013 Piper is a guide for kids ages 8 \u2013 12 to build their first computer
  • 02:02 \u2013 Apple\u2019s co-founder review on Piper
  • 02:16 \u2013 Piper has more than 4,000 customers since launching last year
  • 02:28 \u2013 Looking into subscription plans in the future
  • 02:45 \u2013 Piper was launched in Kickstarter in June 2015
    • 03:10 \u2013 Sold their first product in December 2015
    • 03:20 \u2013 They had craigslist posters
      • 03:40 \u2013 Title of craigslist poster was \u201cWorkers needed for packing of children\u2019s toys in Long Beach\u201d
  • 04:23 \u2013 Total funding raised is $ 2.3 million
  • 04:47 \u2013 Tommy does customer service, retail partnership and ran all school app design
    • 05:10 \u2013 Tommy has an equity In Piper
  • 05:40 \u2013 Piper has 3 founders
  • 06:20 \u2013 Tommy\u2019s approach to Mark regarding his interest in Piper
    • 06:55 \u2013 Tommy told Mark about how he can be an advantage to the company
  • 07:30 \u2013 Tommy was working for free for a couple of months
  • 09:00 \u2013 The Piper question
  • 09:30 \u2013 Cost of goods sold
  • 09:45 \u2013 Gross margin
  • 10:00 \u2013 Reselling
    • 10:23 \u2013 Reseller\u2019s price and markup\xa0
    • 10:36 \u2013 Facebook Ad
  • 11:00 \u2013 Reorder rate
  • 11:30 \u2013 They are now focusing on the development of Piper computers
  • 11:52 \u2013 Revenue goal for 2016
    • 12:00 \u2013 Big expectations for Christmas
    • 12:15 \u2013 Order baseline
    • 12:55 \u2013 Baseline now per month
  • 13:32 \u2013 They will be very happy with 8,000 units sold
  • 13:54 \u2013 Connect with Tommy through Playpiper.com
  • 14:55 \u2013 They do retargeting
  • 15:45 \u2013 The Famous Five

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3 Key Points:

  • Don\u2019t just tell your future boss how you can be an asset to the company \u2013 show them what you can really do.
  • Because businesses start small, there\u2019s always room to grow.
  • Your degree doesn\u2019t define your future.

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Resources Mentioned:

  • Toptal\xa0\u2013 Nathan found his development team using Toptal\xa0 for his new business Send Later. He was able to keep 100% equity and didn\u2019t have to hire a co-founder due to quality of Toptal\xa0 developers.
  • Host Gator\xa0\u2013 The site Nathan uses to buy his domain names and hosting for cheapest price possible.
  • Freshbooks\xa0\u2013 The site Nathan uses to manage his invoices and accounts.
  • Leadpages\xa0 \u2013 The drag and drop tool Nathan uses to quickly create his webinar landing pages which convert at 35%+
  • Audible\xa0\u2013 Nathan uses Audible when he\u2019s driving from Austin to San Antonio (1.5 hour drive) to listen to audio books.
  • Assistant.to \u2013 The site Nathan uses to book meetings with one email.
  • Playpiper.com \u2013 Tommy\u2019s company website
  • Show Notes provided by Mallard Creatives