Ep 456: $700k Agency Enters Group Coaching Space. Why? With CEO AriMirza

Published: Oct. 23, 2016, 9 a.m.

Ali Mirza, used to sell personal insurance door to door in Canada before getting fired and electing to venture out on his own. Listen to learn how he transformed his floundering sales career into a winner that he now sells to other companies.

Famous Five:

  • Favorite Book? \u2013 How to Win Friends and Influence People
  • What CEO do you follow? \u2013 Henry Ford
  • Favorite online tool? \u2014 Mixmax
  • Do you get 8 hours of sleep?\u2014 No
  • If you could let your 20 year old self know one thing, what would it be? \u2013 \u201cStop being so afraid and just go do it. Work hard and smart.\u201d

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Time Stamped Show Notes:

  • 01:40 \u2013 Nathan introduces Ali to the show
  • 02:06 \u2013 Ali build sales processes for mid-market companies
  • 02:22 \u2013 Ali charged based on the work that he has to do
    • 02:40 \u2013 His program ranges starts at $ 20-25,000 to $ 130,000
  • 03:00 \u2013 Typical retainers
  • 03:43 \u2013 HH Land Developments as a client
    • 03:53 \u2013 Didn\u2019t pay retainers
  • 04:20 \u2013 Ali has 4 employees
  • 04:33 \u2013 Ali\u2019s business was founded in 2011
  • 04:42 \u2013 First year revenue
  • 05:25 \u2013 Total 2015 revenue
  • 05:35 \u2013 2016 target revenue
  • 05:58 \u2013 They are back on startup level now
  • 06:20 \u2013 Number of customers at the moment is 5 \u2013 6
  • 06:45 \u2013 Ali wants to be a consulting space
  • 07:17 \u2013 Why would people choose Ali?
    • 08:20 \u2013 \u201cIt doesn\u2019t matter what you\u2019re selling. What matters is what your client is buying\u201d
    • 08:41 \u2013 Need to figure out what the client exactly need
  • 09:24 \u2013 Ali is launching a new business
    • 10:30 \u2013 Building an online platform where we can do Monday morning meetings
    • 11:27 \u2013 Is a webinar based hosting a sales meeting
    • 12:45 \u2013 People will pay Ali a subscription fee to meet him in Monday morning meetings
    • 12:50 \u2013 Will be launched in Canada in January
    • 13:00 \u2013 First year goal
  • 13:33 \u2013 Net margin in consulting business
  • 14:17 \u2013 \u201cIn the long term, I may have thousands of people in Monday morning meeting\u201d
  • 14:45 \u2013 Reach Ali through RoseGardenConsulting.com
  • 16:50 \u2013 The Famous Five

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3 Key Points:

  • Take your failures and turn them into inspiration.
  • Be your own self.
  • Adjust to your client\u2019s needs and don\u2019t just stick with what you can offer.

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Resources Mentioned:

  • Toptal\xa0\u2013 Nathan found his development team using Toptal\xa0 for his new business Send Later. He was able to keep 100% equity and didn\u2019t have to hire a co-founder due to quality of Toptal\xa0 developers.
  • Host Gator\xa0\u2013 The site Nathan uses to buy his domain names and hosting for cheapest price possible.
  • Freshbooks\xa0\u2013 The site Nathan uses to manage his invoices and accounts.
  • Leadpages\xa0 \u2013 The drag and drop tool Nathan uses to quickly create his webinar landing pages which convert at 35%+
  • Audible\xa0\u2013 Nathan uses Audible when he\u2019s driving from Austin to San Antonio (1.5 hour drive) to listen to audio books.
  • Assistant.to \u2013 The site Nathan uses to book meetings with one email.
  • RoseGardenConsulting.com \u2013 Ali\u2019s website
  • Show Notes provided by Mallard Creatives