Published: Oct. 5, 2016, 9 a.m.
Zach Benson, an award-winning dancer who travels around the world running instructional clinics. He's been featured as a Round 4 finalists on FOX TV\u2019s \u201cSo You Think You Can Dance,\u201d and he\u2019s also the founder and CEO of Assistagram.co.
Famous Five:
- Favorite Book? \u2013 The Slide Edge
- What CEO do you follow? \u2013 Jeff Olson
- Favorite online tool? \u2014 Slack
- Do you get 8 hours of sleep?\u2014 \u201cUsually 7 and a half\u201d
- If you could let your 20 year old self know one thing, what would it be? \u2013 \u201cI wish I knew everything then that I know now\u201d
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Time Stamped Show Notes:
- 01:40 \u2013 Nathan introduces Zach to the show
- 02:13 \u2013 How the dance clinic works
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- 02:20 \u2013 Place, schedule, and class pricing
- 03:06 \u2013 Total revenue of the dance clinic in 2015
- 03:35 \u2013 Zach talks about how he partners with dance studios
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- 05:14 \u2013 Number of students per class
- 05:53 \u2013 Assistagram.co
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- 06:07 \u2013 Team in the Philippines
- 06:27 \u2013 Hashtag optimization
- 06:58 \u2013 How to find hashtags to use
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- 07:14 \u2013 There\u2019s no database
- 07:40 \u2013 Follow/unfollow process
- 08:38 \u2013 ROI
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- 09:04 \u2013 Sample of Zach connecting and making a deal
- 10:17 \u2013 Cold marketing and prospecting
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- 10:40 \u2013 Finding people on your niche
- 11:03 \u2013 Working with Four Seasons
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- 11:14 \u2013 Regular hotel room rate
- 11:40 \u2013 How Zach got a free stay at the hotel
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- 12:35 \u2013 Writing a free blog post
- 13:00 \u2013 Benefits of a good Instagram profile
- 13:26 \u2013 Current number of Assistagram clients
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- 13:40 \u2013 Average pay a month
- 13:53 \u2013 Assistagram\u2019s services
- 14:28 \u2013 How to get people go to your Instagram account
- 15:38 \u2013 Reach Zack thru his email, website and Instagram.
- 17:58 - The Famous Five
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3 Key Points:
- It\u2019s all about timing.
- Find the mentor who can help you grow.
- Be consistent and persistent.
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Resources Mentioned:
- Toptal\xa0\u2013 Nathan found his development team using Toptal\xa0 for his new business Send Later. He was able to keep 100% equity and didn\u2019t have to hire a co-founder due to quality of Toptal\xa0 developers.
- Host Gator\xa0\u2013 The site Nathan uses to buy his domain names and hosting for cheapest price possible.
- Freshbooks\xa0\u2013 The site Nathan uses to manage his invoices and accounts.
- Leadpages\xa0 \u2013 The drag and drop tool Nathan uses to quickly create his webinar landing pages which convert at 35%+
- Audible\xa0\u2013 Nathan uses Audible when he\u2019s driving from Austin to San Antonio (1.5 hour drive) to listen to audio books.
- Assistagram.co -\xa0 Zach\u2019s business website
- @thetravellerslist \u2013 Zach\u2019s Instagram handle
- Benson.zach@gmail.com\xa0 - Zach\u2019s email address
- Show Notes provided by Mallard Creatives
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