EP 438: Dancing His Way to $100k+ Business with Instagram Genius, Dancing Wizard Zach Benson

Published: Oct. 5, 2016, 9 a.m.

Zach Benson, an award-winning dancer who travels around the world running instructional clinics. He's been featured as a Round 4 finalists on FOX TV\u2019s \u201cSo You Think You Can Dance,\u201d and he\u2019s also the founder and CEO of Assistagram.co.

Famous Five:

  • Favorite Book? \u2013 The Slide Edge
  • What CEO do you follow? \u2013 Jeff Olson
  • Favorite online tool? \u2014 Slack
  • Do you get 8 hours of sleep?\u2014 \u201cUsually 7 and a half\u201d
  • If you could let your 20 year old self know one thing, what would it be? \u2013 \u201cI wish I knew everything then that I know now\u201d

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Time Stamped Show Notes:

  • 01:40 \u2013 Nathan introduces Zach to the show
  • 02:13 \u2013 How the dance clinic works
    • 02:20 \u2013 Place, schedule, and class pricing
  • 03:06 \u2013 Total revenue of the dance clinic in 2015
  • 03:35 \u2013 Zach talks about how he partners with dance studios
    • 04:25 \u2013 CTA
  • 05:14 \u2013 Number of students per class
  • 05:53 \u2013 Assistagram.co
    • 06:07 \u2013 Team in the Philippines
    • 06:27 \u2013 Hashtag optimization
    • 06:58 \u2013 How to find hashtags to use
      • 07:14 \u2013 There\u2019s no database
      • 07:40 \u2013 Follow/unfollow process
  • 08:38 \u2013 ROI
    • 09:04 \u2013 Sample of Zach connecting and making a deal
  • 10:17 \u2013 Cold marketing and prospecting
    • 10:40 \u2013 Finding people on your niche
  • 11:03 \u2013 Working with Four Seasons
    • 11:14 \u2013 Regular hotel room rate
    • 11:40 \u2013 How Zach got a free stay at the hotel
      • 12:35 \u2013 Writing a free blog post
  • 13:00 \u2013 Benefits of a good Instagram profile
  • 13:26 \u2013 Current number of Assistagram clients
    • 13:40 \u2013 Average pay a month
    • 13:53 \u2013 Assistagram\u2019s services
  • 14:28 \u2013 How to get people go to your Instagram account
  • 15:38 \u2013 Reach Zack thru his email, website and Instagram.
  • 17:58 - The Famous Five

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3 Key Points:

  • It\u2019s all about timing.
  • Find the mentor who can help you grow.
  • Be consistent and persistent.

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Resources Mentioned:

  • Toptal\xa0\u2013 Nathan found his development team using Toptal\xa0 for his new business Send Later. He was able to keep 100% equity and didn\u2019t have to hire a co-founder due to quality of Toptal\xa0 developers.
  • Host Gator\xa0\u2013 The site Nathan uses to buy his domain names and hosting for cheapest price possible.
  • Freshbooks\xa0\u2013 The site Nathan uses to manage his invoices and accounts.
  • Leadpages\xa0 \u2013 The drag and drop tool Nathan uses to quickly create his webinar landing pages which convert at 35%+
  • Audible\xa0\u2013 Nathan uses Audible when he\u2019s driving from Austin to San Antonio (1.5 hour drive) to listen to audio books.
  • Assistagram.co -\xa0 Zach\u2019s business website
  • @thetravellerslist \u2013 Zach\u2019s Instagram handle
  • Benson.zach@gmail.com\xa0 - Zach\u2019s email address
  • Show Notes provided by Mallard Creatives

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