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Liz Pearce, CEO of LiquidPlanner\u2013a fast-growing, Seattle based, maker of dynamic project management technology\u2014and an active member of the Seattle startup and technology community. Listen as Liz talks about her passion in mentoring and advocating for technology and leadership.

Famous Five:

• Favorite Book? \u2013 Search Inside Yourself
• What CEO do you follow? \u2013 \u201cMy Top 5 Customers\u201d
• Favorite online tool? \u2014 Mint

• Do you get 8 hours of sleep?\u2014 No
• If you could let your 20 year old self know one thing, what would it be? \u2013 \u201cDon\u2019t let go of\xa0 your interest and you will always get something back when you give\u201d

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Time Stamped Show Notes:

• 01:38 \u2013 Nathan introduces Liz to the show
• 02:02 \u2013 What LiquidPlanner is and how it generates revenue
• • 02:08 \u2013 Project management software
• 02:28 \u2013 How does the customer use Liquid planner
• 03:13 \u2013 LiquidPlanner is a SaaS business model charge per user
• • 03:30 - Pricing
• 03:52 \u2013 First year revenue in 2007
• 04:01 \u2013 Worked as a marketing contractor of the business
• • 04:32 \u2013 What happened to founders
• 05:13 \u2013 Raised total of $13 million
• • 05:39 \u2013 Liz raised the $10 million
• 06:05 \u2013 Former CEO still active in the company
• 06:30 \u2013 2015 revenue
• 07:16 \u2013 Negative revenue churn
• • 07:35 \u2013 Inbound driven model
  • 08:05 \u2013 Transactional business
• 08:37 \u2013 Document storage
• • 08:50 \u2013 Team function
• 09:16 \u2013 Average revenue
• 09:29 \u2013 Gross monthly churn
• • 10:01 \u2013 Negative revenue churn
  • 10:09 \u2013 SMB market
• 10:30 \u2013 CLTV
• 10:48 -\xa0 Lifetime value
• 11:30 \u2013 Some are remote
• • 11:37 \u2013 Total team size
• 11:43 \u2013 Number of customers
• • 12:01 \u2013 How many are enterprise?
• 12:18 \u2013 Talking about acquisition or raising the next round?
• 12:45 \u2013 Interested in raising more capital in the future
• 14:07 \u2013 Microsoft project
• • 14:45 \u2013 Invest in scheduling engine
• 15:03 \u2013 Revenue goal in 2016
• 15:20 \u2013 Acquisition money expenditure
• • 16:05 \u2013 Total monthly expenditure
• 17:15 \u2013 @lizprc
• 19:30 \u2013 The Famous Five

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3 Key Points:

• Believe in your product and what it can do to change the industry.
• Remember that karma bus drives in circles.
• Keep priority focus tight.

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Resources Mentioned:

• Toptal\xa0\u2013 Nathan found his development team using Toptal\xa0 for his new business Send Later. He was able to keep 100% equity and didn\u2019t have to hire a co-founder due to quality of Toptal\xa0 developers.
• Host Gator\xa0\u2013 The site Nathan uses to buy his domain names and hosting for cheapest price possible.
• Freshbooks\xa0\u2013 The site Nathan uses to manage his invoices and accounts.
• Leadpages\xa0 \u2013 The drag and drop tool Nathan uses to quickly create his webinar landing pages which convert at 35%+
• Audible\xa0\u2013 Nathan uses Audible when he\u2019s driving from Austin to San Antonio (1.5 hour drive) to listen to audio books.
• @lizprc \u2013 Liz\u2019 twitter handle
• Show Notes provided by Mallard Creatives

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