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Josh Ledgard, co-founder of KickoffLabs to The Top. KickoffLabs is a viral lead generation platform with amazing landing pages, lead capture forms, and e-mail marketing rolled into one seamless package.

Famous Five:

• Favorite Book? \u2013 The 4-Hour Workweek
• What CEO do you follow? \u2013 Elon Musk
• Favorite online tool? \u2014 https://www.helpscout.net/Help Scout

• Do you get 8 hours of sleep?\u2014 Yes
• If you could let your 20 year old self know one thing, what would it be? \u2013 \u201cWorking smart is way more important than working hard\u201d

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Time Stamped Show Notes:

• 01:40 \u2013 Nathan introduces Josh to the show
• 02:03 \u2013 What KickoffLabs does differently and how it makes money
• • 02:15 \u2013 Engage customer as a form of marketing
  • 02:43 \u2013 Online advertising
• 03:12 \u2013 KickoffLabs is a SaaS business
• • 03:58 \u2013 Pricing plan
• 04:20 \u2013 Customer churn for HeYo
• 04:40 \u2013 Josh\u2019s monthly churn rate
• • 05:10 \u2013 How to mitigate churn rate
• 06:00 \u2013 Paid acquisition
• • 06:08 \u2013 Types of paid acquisition
• 06:48 \u2013 Monthly spent on blog content promotion
• 07:18 \u2013 Bootstrap or fund raised?
• • 07:23 \u2013 Bootstraped since 5 years ago
• 07:45 \u2013 How did Josh get into the business
• • 08:00 \u2013 Josh and his co-founder\u2019s ideas
  • 09:02 \u2013 Promoting 6 ideas
• 09:49 \u2013 Total number of paying customers
• • 10:25 \u2013 Monthly revenue
• 10:49 \u2013 First year revenue
• 11:50 \u2013 2015 revenue
• 12:07 \u2013 Goal for 2016
• • 12:21 \u2013 Adding 30% to annual revenue
• 12:43 \u2013 Lifetime value
• 13:14 \u2013 What are you willing to spend as a CEO for an acquisition?
• 14:10 \u2013 Total value per new customer
• 15:01 \u2013 Total team size
• • 15:10 \u2013 100% remote
• 15:32 \u2013 Long-term goal for the business\u2019
• 16:20 \u2013 \u201cWill you take a million dollar deal?\u201d
• 16:47 \u2013 Ownership percentage
• 17:42 \u2013 Connect with Josh thru his Twitter and you can send him an email at josh@kickofflabs.com
• 19:58 \u2013 The Famous Five

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3 Key Points:

• Evaluate your progress and study your growth.
• If you want to start with a business \u2013 explore on different ideas.
• Be a goal-oriented person.

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Resources Mentioned:

• Toptal\xa0\u2013 Nathan found his development team using Toptal\xa0 for his new business Send Later. He was able to keep 100% equity and didn\u2019t have to hire a co-founder due to quality of Toptal\xa0 developers.
• Host Gator\xa0\u2013 The site Nathan uses to buy his domain names and hosting for cheapest price possible.
• Freshbooks\xa0\u2013 The site Nathan uses to manage his invoices and accounts.
• Leadpages\xa0 \u2013 The drag and drop tool Nathan uses to quickly create his webinar landing pages which convert at 35%+
• Audible\xa0\u2013 Nathan uses Audible when he\u2019s driving from Austin to San Antonio (1.5 hour drive) to listen to audio books.
• @joshaledgard \u2013 Josh\u2019s twitter handle
• Show Notes provided by Mallard Creatives

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