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Nathan Putnam, an entrepreneur who\\u2019s currently working on a company called Monumetric. Their focus?\\u2014help people unlock the earning potential behind online content through data analysis and optimization strategies. As Nathan says, \\u201cWhat we do is not magic. It\\u2019s science.\\u201d

Famous Five:

• Favorite Book? \\u2013 Start with Why, Reality Check, Leaders Eat Last
• What CEO do you follow? \\u2013 Brian O\\u2019Kelley
• Favorite online tool? \\u2014 Slack

• Do you get 8 hours of sleep?\\u2014 \\u201cNo. Not close\\u201d
• If you could let your 20 year old self know one thing, what would it be? \\u2013 \\u201cLook stop listening to music as entertainment. Remember, whatever you put in your brain, that\'s what\'s going to come out\\u201d

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Time Stamped Show Notes:

• 01:40 \\u2013 Nathan introduces Nathan Putnam to the show
• 02:27 \\u2013 Monumetric functions
• 03:44 \\u2013 Current number of publisher partnerships
• 04:05 \\u2013 Why people use Monumetric and not Google Analytics or AdSense
• • 04:29 \\u2013 Second price auction
  • 04:58 \\u2013 \\u201cGoogle is our best partner but also our greatest competition\\u201d
• 06:55 \\u2013 Business was founded in 2014
• • 07:07 \\u2013 Started entrepreneurship in 2012
• 08:23 \\u2013 Total revenue in 2014
• • 08:40 \\u2013 Got a few good publishers
  • 09:18 \\u2013 Sixsistersstuff.com
  • 09:44 \\u2013 Driving customers acquisition
  • 10:20 \\u2013 Monetize traffic
• 11:10 \\u2013 Biggest costs
• 11:38 \\u2013 Number of buyers and advertisers
• • 11:43 \\u2013 Six top-tier providers
• 12: 36 \\u2013 The publisher on the six sisters\\u2019 site
• • 13:04 \\u2013 Integrated with 5 largest agencies
  • 13:30 \\u2013 Percentage that goes back to the seller
• 14:20 \\u2013 In 2015, total amount of ads spend that went through the platform
• • 14:35 \\u2013 Cost structure of revenue
• 14:50 \\u2013 Social or website traffic
• • 15:19 \\u2013 Disenchanted with agency\\u2019s space
  • 15:45 \\u2013 Use it in a way that reinforces the platform\\u2019s model
  • 16:46 \\u2013 \\u201cWhat you can monetize is what you own\\u201d
• 17:05 \\u2013 Self-funded or boot strap
• • 17:08 \\u2013 Bootstrap
  • 17:04 \\u2013 Current team size
• 17:35 \\u2013 Connect with Nathan thru his LinkedIn
• 19:20 \\u2013 The Famous Five

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3 Key Points:

• Utilize your platform to maximize its full potential.
• Build honest and genuine relationships.
• Always seek the opportunity.

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Resources Mentioned:

• Toptal\\xa0\\u2013 Nathan found his development team using Toptal\\xa0 for his new business Send Later. He was able to keep 100% equity and didn\\u2019t have to hire a co-founder due to quality of Toptal\\xa0 developers.
• Host Gator\\xa0\\u2013 The site Nathan uses to buy his domain names and hosting for cheapest price possible.
• Freshbooks\\xa0\\u2013 The site Nathan uses to manage his invoices and accounts.
• Leadpages\\xa0 \\u2013 The drag and drop tool Nathan uses to quickly create his webinar landing pages which convert at 35%+
• Audible\\xa0\\u2013 Nathan uses Audible when he\\u2019s driving from Austin to San Antonio (1.5 hour drive) to listen to audio books.
• LinkedIn \\u2013 Nathan linkedin
• Show Notes provided by Mallard Creatives

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