BROADCASTS.com

Gavin Zuchlinski, the founder of Acuity Scheduling\u2014the slickest way for businesses to automate and manage their appointments online, allowing clients to schedule themselves. He\u2019s a self-professed tech geek and an espresso-maniac who wholeheartedly believes that business should be totally fun.

Famous Five:

• Favorite Book? \u2013 Anything You Want
• What CEO do you follow? \u2013 Andy Grove
• Favorite online tool? \u2014 Canary

• Do you get 8 hours of sleep?\u2014 \u201c8 and a half hour is my ideal number\u201d
• If you could let your 20 year old self know one thing, what would it be? \u2013 \u201cSpend more time doing the things you enjoy doing.\u201d

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Time Stamped Show Notes:

• 01:37 \u2013 Nathan introduces Gavin to the show
• 02:09 \u2013 Gavin is on his 4th espresso for the day
• 02:25 \u2013 How Acuity Scheduling generate sales
• • 02:30 \u2013 SaaS to manage scheduling appointments online
  • 02:48 \u2013 Developed for Gavin\u2019s mother
  • 03:00 \u2013 2006 started
• 03:21 \u2013 Start of Gavin\u2019s business
• • 03:48 \u2013 2007 first year in business
  • 04:05 \u2013 Only a side project
  • 04:54 \u2013 First year revenue
• 05:21 \u2013 Transition from working as a government employee
• • 05:50 \u2013 Organic search results and SEO
  • 06:24 \u2013 Had friends\u2019 sign up on private link
  • 06:45 \u2013 2013 decided to shift
  • 07:15 \u2013 Hired the first employee
  • 07:50 \u2013 \u201cKeep things small\u201d
• 08:20 \u2013 Number of users on free trial
• • 08:50 \u2013 Number of users at the moment
  • 09:25 \u2013 10% month over month increase
  • 09:50 \u2013 Number of users in the past week
• 10:54 \u2013 85% active users on paid accounts
• 11:46 \u2013 Most SaaS count their total base
• 12:57 \u2013 Growth from organic results and referrals
• 13:54 \u2013 \u201cWhen the rate of growth gets too high, that\u2019s when I need to hire\u201d
• 14:07 \u2013 Total team size
• • 14:18 \u2013 Everyone is remote
  • 14:40 \u2013 Support works for only 6 hours a day
  • 15:18 \u2013 Team size question is Gavin\u2019s pet peeve
• 16:06 \u2013 Growth customer churn is about 8% per month
• • 16:18 \u2013 Dashboard churn
• 16:40 \u2013 Current customer acquisition cost on average
• • 16:55 \u2013 10 dollars to acquire for paid acquisition
• 17:12 \u2013 Total marketing spender
• 18:07 \u2013 Total expected earnings from a new unique customer
• • 18:58 \u2013 Monthly RPO
• 19:37 \u2013 Gavin\u2019s bootstrap
• 19:50 \u2013 Goal for the company
• • 20:08 \u2013 \u201cCreate a company where I enjoy working\u201d
• 20:47 \u2013 Connect with Gavin thru his website and LinkedIn
• 22:40 \u2013 The Famous Five

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3 Key Points:

• Sometimes, you just have to choose \u2013 and choose what makes you happy.
• Small team has advantages too \u2013 it\u2019s easier to manage.
• Just be patient and let things grow slowly.

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Resources Mentioned:

• Toptal\xa0\u2013 Nathan found his development team using Toptal\xa0 for his new business Send Later. He was able to keep 100% equity and didn\u2019t have to hire a co-founder due to quality of Toptal\xa0 developers.
• Host Gator\xa0\u2013 The site Nathan uses to buy his domain names and hosting for cheapest price possible.
• Freshbooks\xa0\u2013 The site Nathan uses to manage his invoices and accounts.
• Leadpages\xa0 \u2013 The drag and drop tool Nathan uses to quickly create his webinar landing pages which convert at 35%+
• Audible\xa0\u2013 Nathan uses Audible when he\u2019s driving from Austin to San Antonio (1.5 hour drive) to listen to audio books.
• AcuityScheduling.com \u2013 Gavin\u2019s website
• LinkedIn \u2013 Gavin\u2019s linkedin account
• Show Notes provided by Mallard Creatives

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