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Keith Perhac onto The Top. Keith is a marketing expert, developer, and designer. His goal is to take complex things and make them simple, understandable, and actionable for business owners. Today he is the CEO of SegMetrics and DelfiNet, technical marketing agencies that help companies create highly optimized sales funnels.

Famous Five:

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• Favorite Book? \u2013 Work the System
• What CEO do you follow? \u2013 N/A
• Favorite online tool? \u2014 HarvestApp

• Do you get 8 hours of sleep?\u2014 Yes
• If you could let your 20 year old self know one thing, what would it be? \u2013 \u201cIt\u2019s not as scary as jumping off and leaving the company that you\u2019ve been working on for 6 years to start on your own.\u201d

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Time Stamped Show Notes:

• 02:13 \u2013 Focus: DelfiNet or SegMetrics
• 03:02 \u2013 Founding day of SegMetrics and first revenue
• • 04:20 \u2013 How SegMetrics is built
  • 04:50 \u2013 Focused on building the greatest product
• 05:48 \u2013 Margins are better in SaaS
• 06:19 \u2013 Average sales per customer per month
• 07:10 \u2013 August Revenue
• 09:40 \u2013 50% gross margins
• 10:15 \u2013 Biggest lever to increase profitability
• • 11:02 \u2013 Traffic increased drastically
  • • 11:55 \u2013 Acquisition cost
    • 12:16 \u2013 Biggest affiliate
    • 12:33 \u2013 Second biggest affiliate
    • 13:54 \u2013 Bootstrap
    • 14:26 \u2013 Similar with Angel Investing
    • 15:10 \u2013 The business\u2019 worth
    • 16:13 \u2013 Keith was based in Japan
    • 16:38 \u2013 Developyourmarketing.com
• 18:57 \u2013 The Famous Five

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3 Key Points:

• Take advantage of your on-peak time.
• Turn your previous challenges into positive experiences.
• Don\u2019t just focus on sales, focus on creating a great product.

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Resources Mentioned:

• Toptal\xa0\u2013 Nathan found his development team using Toptal\xa0 for his new business Send Later. He was able to keep 100% equity and didn\u2019t have to hire a co-founder due to quality of Toptal\xa0 developers.
• Host Gator\xa0\u2013 The site Nathan uses to buy his domain names and hosting for cheapest price possible.
• Freshbooks\xa0\u2013 The site Nathan uses to manage his invoices and accounts.
• Leadpages\xa0 \u2013 The drag and drop tool Nathan uses to quickly create his webinar landing pages which convert at 35%+
• Audible\xa0\u2013 Nathan uses Audible when he\u2019s driving from Austin to San Antonio (1.5 hour drive) to listen to audio books.
• Developyourmarketing.com \u2013 Keith\u2019s website
• Show Notes provided by Mallard Creatives

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