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Pablo Fuentes, founder and CEO of Proven\u2014a company that specializes in small business HR solutions. In addition to his passion for helping both minorities and women start businesses, Pablo also owns a BA from UCLA and an MBA from Stanford.

Famous Five:

• Favorite Book? \u2013 The Art of Learning
• What CEO do you follow? \u2013 Richard Branson
• Favorite online tool? \u2014 LinkedIn

• Do you get 8 hours of sleep?\u2014 Absolutely
• If you could let your 20 year old self know one thing, what would it be? \u2013 \u201cStart Jiu-jitsu earlier\u201d

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Time Stamped Show Notes:

• 01:35 \u2013 Nathan introduces Pablo to the show
• 02:04 \u2013 How Pablo\u2019s business generates sales and collaborates with talent managers
• • 03:21 \u2013 First year revenue in 2009 versus revenue in 2015
• 03:45 \u2013 How do you make money?
• • 03:55 \u2013 When small businesses post a job
  • 04:30 \u2013 Average pay per company location
  • 04:51 \u2013 Average revenue per user
  • 05:00 \u2013 Lifetime value
• 06:10 \u2013 Average churn = of 2 years
• 07:10 \u2013 August Revenue
• 08:10 \u2013 Subscription vs. pay as you go pricing
• • 09:40 \u2013 50% gross margins
• 10:15 \u2013 The biggest lever to increase profitability
• • 11:55 \u2013 Company is fully remote
• 13:55 \u2013 Revenue goal for 2016
• 16:56 - @provenpablo
• 19:44 \u2013 What were you trying to raise before you stoped last year?
• 22:10 \u2013 The Famous Five

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3 Key Points:

• Don\u2019t give up just yet \u2013 give your company a time to grow.
• Balance is everything.
• Have a goal and focus on pursuing it.

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Resources Mentioned:

• Toptal\xa0\u2013 Nathan found his development team using Toptal\xa0 for his new business Send Later. He was able to keep 100% equity and didn\u2019t have to hire a co-founder due to quality of Toptal\xa0 developers.
• Host Gator\xa0\u2013 The site Nathan uses to buy his domain names and hosting for cheapest price possible.
• Freshbooks\xa0\u2013 The site Nathan uses to manage his invoices and accounts.
• Leadpages\xa0 \u2013 The drag and drop tool Nathan uses to quickly create his webinar landing pages which convert at 35%+
• Audible\xa0\u2013 Nathan uses Audible when he\u2019s driving from Austin to San Antonio (1.5 hour drive) to listen to audio books.
• @provenpablo \u2013 Pablo\u2019s Twitter handle.
• Show Notes provided by Mallard Creatives

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