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Yuri Elkaim, a nutrition fitness and fat loss expert, onto the podcast. Yuri is a New York Times best-selling author of \u201cThe All-Day Energy Diet\u201d and \u201cThe All-Day Fat Burning Diet\u201d. He's a former soccer player turned health crusader, and is most famous for helping people who've tried everything to lose weight but enjoyed very little success.\xa0

Famous Five:

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• Favorite Book? \u2013 Zero to One
• What CEO do you follow? \u2013 Peter Teal
• Favorite online tool? \u2014 Google Docs
• Do you get 8 hours of sleep?\u2014 About 7-8

• If you could let your 20 year old self know one thing, what would it be? \u2013 \u201cFocus on one thing\u201d

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Time Stamped Show Notes:

• 02:34 \u2013 25 million Youtube views
• 03:06 \u2013 Yuri\u2019s focus on building now
• • 03:59 \u2013 Webinars
  • 04:11 \u2013 Conversion from the webinar
  • 04:30 \u2013 Shut down the sales page
• 04:39 \u2013 Facebook Ad expenditure
• • 05:21 \u2013 Totalwellnesscleanse.com
  • 05:40 \u2013 Facebook ad look and landing page
  • 06:17 \u2013 Eyelid test guide
• 07:00 \u2013 Number of webinars per month
• • 08:00 \u2013 No domain for webinar
  • 08:30 \u2013 Webinar sell price
• 09:05 \u2013 Webinar is a great tool for teaching
• 09:26 \u2013 Ways to normalize the funnel
• • 09:30 \u2013 Cost per lead
• 10:38 \u2013 Number of viewers needed to get one new sale
• • 11:00 \u2013 One webinar, they get 5 sales
• 15:14 \u2013 Call to action in Youtube videos
• • 16:03 \u2013 Sample video titles from Youtube
  • 16:50 \u2013 Get people to click on the ad before 30 seconds
  • 17:10 \u2013 Youtube ad overlay
• 17:40 \u2013 Webinar Jam
• 18:02 \u2013 Total sales of cleansing product
• 18:35 \u2013 Yuri\u2019s first episode with Nathan
• 19:05 \u2013 Check Yuri\u2019s website and his group
• 21:25 \u2013 The Famous Five

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3 Key Points:

• Gaining the trust of the customer is a like having a relationship\u2014let them know you better.
• Utilize your online resources.
• Don\u2019t be scared of changes\u2014they can lead to a better opportunities.

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Resources Mentioned:

• Toptal\xa0\u2013 Nathan found his development team using Toptal\xa0 for his new business Send Later. He was able to keep 100% equity and didn\u2019t have to hire a co-founder due to quality of Toptal\xa0 developers.
• Host Gator\xa0\u2013 The site Nathan uses to buy his domain names and hosting for cheapest price possible.
• Freshbooks\xa0\u2013 The site Nathan uses to manage his invoices and accounts.
• Leadpages\xa0 \u2013 The drag and drop tool Nathan uses to quickly create his webinar landing pages which convert at 35%+
• Audible\xa0\u2013 Nathan uses Audible when he\u2019s driving from Austin to San Antonio (1.5 hour drive) to listen to audio books.
• YuriElkaim.com \u2013 Yuri\u2019s website
• Healthpreneurgroup.com \u2013 Yuri\u2019s group
• Show Notes provided by Mallard Creatives

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