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Johnson Emmanuel the founder and CEO of Clients Attraction, a company that specializes in online marketing strategies engineered to attract big-ticket clients. Listen as Johnson shares his story of starting a business in Nigeria, and how he used his passion for marketing to start chipping his path to the top.

Famous Five:

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• Favorite Book? \u2013 The Ultimate Sales Machine
• What CEO do you follow? \u2013 Richard Branson
• Favorite online tool? \u2014 Asana
• Do you get 8 hours of sleep?\u2014 No

• If you could let your 20 year old self know one thing, what would it be? \u2013 Focus on your marketing and charge more sooner.

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Time Stamped Show Notes:

• 02:20 \u2013 $230K in revenue in 2015
• 03:00 \u2013 How Johnson\u2019s company makes money
• 04:00 \u2013 Johnson uses a lot of Infusionsoft with his clients
• 04:30 \u2013 When you\u2019re selling a high value product, you don\u2019t list your prices you have a conversation
• 05:15 \u2013 Johnson charges his clients between $5k and $20k per month
• 05:55 \u2013 Johnson\u2019s top client paid $25K last year
• 07:30 \u2013 It\u2019s important to learn, but don\u2019t overstimulate yourself
• 08:15 \u2013 It\u2019s normal to be afraid of raising your prices, but it\u2019s a part of good business
• 08:45 \u2013 During Johnson\u2019s first year in 2013, the company\u2019s revenue was about $32K
• 11:08 \u2013 The catalyst to Johnson\u2019s success was helping his clients understand the flaws within their marketing systems
• 12:39 \u2013 Johnson is based in Lagos, Nigeria and he employs 17 people
• 13:08 \u2013 The company\u2019s goal is to hit $1M in 2016
• 14:00 -- $5k per day on PAID media
• 15:40 \u2013 Average cost per employee per month in Nigeria? $500
• 16:12 \u2013 To date, the business has worked with 30 unique customers
• 18:54 \u2013 The Famous Five

3 Key Points:

• If you want to sell to high-value clients, you need to engage them in a conversation.
• If you engage in too many educational inputs, you\u2019ll inhibit your own success.
• Charge more sooner.

Resources Mentioned:

• Toptal\xa0\u2013 Nathan found his development team using Toptal\xa0 for his new business Send Later. He was able to keep 100% equity and didn\u2019t have to hire a co-founder due to quality of Toptal\xa0 developers.
• Host Gator\xa0\u2013 The site Nathan uses to buy his domain names and hosting for cheapest price possible.
• Freshbooks\xa0\u2013 The site Nathan uses to manage his invoices and accounts.
• Leadpages\xa0 \u2013 The drag and drop tool Nathan uses to quickly create his webinar landing pages which convert at 35%+
• Audible\xa0\u2013 Nathan uses Audible when he\u2019s driving from Austin to San Antonio (1.5 hour drive) to listen to audio books.
• Show Notes provided by Mallard Creatives