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Joe Apfelbaum of Ajax Union. Joe has had several successful six-figure businesses, and Ajax Union is no exception. The company did $4 million last year, and they have plans to hit $6 million for revenue this year. Take a few notes from Joe\\u2019s playbook and take your own business to six-figure success.

Famous Five:

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• Favorite Book? - Think and Grow Rich, Traction, and The Miracle Morning. Getting Things Done
• What CEO do you follow? \\u2014 Tony Robbins
• Favorite online tool? \\u2014 Google Docs, Trello and MailChimp

• Do you get 8 hours of sleep? \\u2014 I sleep when I\\u2019m comfortable. Last night I got 9 hours of sleep
• If you could let your 20 year old self know one thing, what would it be? \\u2013 The importance of reading and studying books. Relationships matter.

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Time Stamped Show Notes:

• 01:40 \\u2013 Nathan introduces Joe
• 02:35 \\u2013 Joe just had his fifth kid
• 02:55 \\u2013 Ajax Union was not his first six-figure business
• 03:30 \\u2013 It started as a side gig
• 04:05 \\u2013 They did $500000 in revenue in 2009
• 04:25 \\u2013 2015 revenue was $4 million
• 04:45 \\u2013 They shifted to focusing on their bottom line
• 05:00 \\u2013 Revenue per client is $10000
• • 05:15 \\u2013 A focus on giving better service, not bringing in more clients
• 05:25 \\u2013 20 employees
• 05:55 \\u2013 Their goal for 2016 is 6 million
• 06:10 \\u2013 Bottom-line margins were small in 2015
• 06:35 \\u2013 He wanted to run a smaller business and lose less money
• 07:15 \\u2013 The underlying cause of a lifestyle business
• • 07:35 \\u2013 Paying himself well and living a good life
  • 08:00 \\u2013 Take-home income was over $200k
• 08:50 \\u2013 First year revenue was $500000
• 09:15 \\u2013 Paid on a retainer basis
• 10:25 \\u2013 Unparalleled marketing support
• 10:45 \\u2013 Churn is irrelevant for this stage of the company
• • 11:20 \\u2013 They turn down clients.
• 11:35 \\u2013 A focus on bottom-line growth this year
• 11:55 \\u2013 Working with Jacobtime
• 12:30 \\u2013 Joe is a killer marketer!
• 13:00 \\u2013 Taking stable businesses and helping them take off
• 13:30 \\u2013 An investor put in $1 million
• • 14:05 \\u2013 They wanted the partnership
  • 14:45 \\u2013 Valuation for his company was very good
  • 15:30 \\u2013 An angel investment
  • 15:45 \\u2013 Profit sharing
• 16:15 \\u2013 His podcast, CEO Mojo
• • 16:30 \\u2013 Doing weekly interviews and figuring out the obstacles of getting to having six-figure businesses
  • 17:10 \\u2013 A goal to grow a database of content
  • 17:25 \\u2013 In the process of writing a book based on that content and creating courses
  • 18:30 \\u2013 The true value of documenting the stories of entrepreneurs
  • 19:00 \\u2013 He wants people to see that success in your business, life, and family is possible.
• 20:00 \\u2013 People can follow Joe at Facebook.com/joeapfelbaum and on LinkedIn
• 20:20 \\u2013 Snapchat and Instagram
• 22:30 \\u2013 The Famous Five

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3 Key Points:

• Start your business as a side gig, and make the transition to owning your own business easier.
• Create a lifestyle business that gives you more freedom to live a happy life.
• Focus on the quality of the service you are providing before you start drawing in more customers.\\xa0 \\xa0

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Resources Mentioned:

• Host Gator \\u2013 The site Nathan uses to buy his domain names and hosting for cheapest price possible.
• Freshbooks - The site Nathan uses to manage his invoices and accounts.
• Leadpages\\xa0 \\u2013 The drag and drop tool Nathan uses to quickly create his webinar landing pages which convert at 35%+
• Audible \\u2013 Nathan uses Audible when he\'s driving from Austin to San Antonio (1.5 hour drive) to listen to audio books.
• Toptal \\u2013 Great for business people to start building their app
• Think and Grow Rich, Traction, The Miracle Morning and Getting Things Done \\u2013 Wherever you\\u2019re at with your life or your business, one of these books will be right for you!
• Google Docs, Trello, and MailChimp \\u2013 Joe\\u2019s favorite online tools
• CEO Mojo \\u2013 Follow Joe\\u2019s podcast to hear the stories of successful six-figure entrepreneurs
• Show Notes provided by Mallard Creatives

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