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Chris Evans, cofounder of Traffic and Funnels. Surrounded by incredible entrepreneurs, Chris decided that it was his time to build a success empire. His business Traffic and Funnels has taken a smart approach to business: They have focused on their strengths to get revenue, and now they are ready to expand.
Famous Five:

Favorite Book? \u2013 King Icahn
What CEO do you follow? \u2014 Trump and Zuckerberg
Favorite online tool? \u2014 Slack
Do you get 8 hours of sleep? \u2014 Yes
If you could let your 20 year old self know one thing, what would it be? \u2013 Find and invest in a mentor

Time Stamped Show Notes:
01:35 \u2013 Nathan introduces Chris
01:55 \u2013 Chris worked with a lot of amazing entrepreneurs and decided to build his own empire
02:40 \u2013 He helps experts built client acquisition systems
03:00 \u2013 1 $5500 product, and an upsell
03:25 \u2013 Traffic and Funnels is a slick website
03:40 \u2013 The numbers
03:50 -- $660000 in revenue for 2016 so far
04:30 \u2013 The problem with paid marketing
04:50 \u2013 Understanding the market and validating the product
05:15 \u2013 The biggest mistake is not understanding that market.
05:40 \u2013 The higher value products had a larger margin for error
06:00 \u2013 Cost to acquire a client is $400 to $700
06:15 \u2013 Solid revenue goals
06:40 \u2013 Advice for the info-product space
07:00 \u2013 Have clarity
07:30 \u2013 You need a target and a specialization
07:50 \u2013 Track your numbers and know what you need to break even
08:00 \u2013 How do you think about stages for scaling?
08:25 \u2013 The revenue must keep up with the spending.
08:50 \u2013 Know your business model and your plan.
09:10 \u2013 Work your way backwards.
09:25 \u2013 Take out any emotion.
09:45 \u2013 An evergreen business
10:00 \u2013 A launch-style business is more stressful up front
10:20 \u2013 You have to be smart and build credibility.
10:50 \u2013 Why this model?
11:10 \u2013 To build up a kiddy and launch their own evergreen info product
11:35 \u2013 Starting with their biggest strength
11:45 \u2013 Building stability and growing
12:10 \u2013 Taking on more employees does not scare him.
12:30 \u2013 They can get through adversity.
12:44 \u2013 Go to trafficandfunnels.com and Facebook.com/chrisaevans
14:55 \u2013 The Famous Five

3 Key Points:
Start with your biggest strength until your business has stability.
Create a plan and work your way backwards.
Understand the market and validate your product.

Resources Mentioned:
Host Gator \u2013 The site Nathan uses to buy his domain names and hosting for cheapest price possible.
Freshbooks - The site Nathan uses to manage his invoices and accounts.
Leadpages \u2013 The drag and drop tool Nathan uses to quickly create his webinar landing pages which convert at 35%+
Audible \u2013 Nathan uses Audible when he's driving from Austin to San Antonio (1.5 hour drive) to listen to audio books.
King Ichahn - Chris\u2019 favorite business book
Slack \u2013 Chris\u2019 favorite online tool
Toptal \u2013 Great for people to get access to software developers
Show Notes provided by Mallard Creatives