EP 404: $360k June 2016 MRR, $4M ARR, 5000 customers paying $72/mo on average with DaPulse founder Roy Man

Published: Sept. 1, 2016, 9 a.m.

Roy Man, CEO of Dapulse. Dapulse is a tool designed to solve \u201cinherently problematic\u201d management strategies in businesses. The company has a philosophy of being transparent with their revenue and numbers, all of which you can find on their Instagram page.
Famous Five:

Favorite Book? \u2013 The Hard Thing About Hard Things
What CEO do you follow? \u2014 Avishai Abrahami
Favorite online tool? \u2014 FullStory
Do you get 8 hours of sleep? \u2014 No.
If you could let your 20 year old self know one thing, what would it be? \u2014 No regrets.

Time Stamped Show Notes:
01:20 \u2013 Nathan introduces Roy Man
01:50 \u2013 What is Dapulse?
01:55 \u2013 A management tool for your company
02:20 \u2013 Solving something that was \u201cinherently problematic\u201d
02:30 \u2013 A SaaS business launched in February 2014
03:00 \u2013 Currently over 5000 customers
03:20 \u2013 Each company, or customer, pays a certain amount, depending on their team size
03:50 \u2013 Total MRR in June was $360k
04:15 \u2013 See screenshots of their numbers on Instagram
04:50 \u2013 They have raised $9 million
05:00 \u2013 They started with raising $1.5 million
05:40 \u2013 The startup mentality
06:20 \u2013 Their valuation was 3.53 million
07:00 \u2013 A solid product with a good market
07:15 \u2013 A year of product marketing and finding what people were using for management
07:50 \u2013 \u201cPeople think in tables.\u201d
08:25 \u2013 The product market fit
08:45 \u2013 They started to launch and scale and did a convertible note
09:10 \u2013 Their last round of funding was $5 million, with a post valuation of $28.5 million
09:45 \u2013 First year revenue was less than a million
10:20 \u2013 Customer acquisition cost varies
11:10 \u2013 Average is about $600
11:55 \u2013 Monthly customer churn is 2%
12:20 \u2013 Negative revenue churn
13:30 \u2013 Lifetime value is great
14:20 \u2013 Churn is not relative in terms of money
14:40 \u2013 As you scale, some customers will leave
15:10 \u2013 Expand your customer circle as much as you can
15:25 \u2013 Team size is about 35
15:40 \u2013 Total 2015 revenue was about 3 million
16:35 \u2013 Connect with Roy at roy@dapulse.com
17:05 \u2013 Roy\u2019s Blog on Medium
19:30 \u2013 The Famous Five
3 Key Points:
Create a product that has strong market potential.
Spend time getting to know what your customers will want out of your product or service.
Expand your customer circle as much as you can.

Resources Mentioned:
Host Gator \u2013 The site Nathan uses to buy his domain names and hosting for cheapest price possible.
Freshbooks - The site Nathan uses to manage his invoices and accounts.
Leadpages \u2013 The drag and drop tool Nathan uses to quickly create his webinar landing pages which convert at 35%+
Audible \u2013 Nathan uses Audible when he's driving from Austin to San Antonio (1.5 hour drive) to listen to audio books.
FullStory \u2013 Roy\u2019s favorite online tool
The Hard Thing About Hard Things \u2013 Roy\u2019s business book recommendation
Toptal \u2013 Great for people to get access to software developers
Show Notes provided by Mallard Creatives