EP 400: AdEspresso Hits $20M Valuation, 4000 Customers, $400k MRR with CEO Massimo Chieruzzi
Massimo Chieruzzi, CEO of AdEspresso. His company, founded in 2013, is now so profitable that he says they don\u2019t need fundraising! Massimo sees only growth for AdEspresso in the future as Facebook ads continue to evolve and improve.
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Famous Five:
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- Favorite Book? \u2013 Predictably Irrational
- What CEO do you follow? \u2014 Rand Fishkin
- Favorite online tool? \u2014 HubSpot
- Do you get 8 hours of sleep?\u2014 No
- If you could let your 20 year old self know one thing, what would it be? \u2014 Don\u2019t start a startup. Get some experience for a corporate business first.
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Time Stamped Show Notes:
- 01:05 \u2013 Nathan introduces Massimo
- 01:30 \u2013 AdEspresso was first on The Top on Episode 70
- 01:50 \u2013 Focus on growing and reducing churn
- 02:25 \u2013 Revenue is about $400k/month
- 02:38 \u2013 2015 total revenue was $3M
- 02:50 \u2013 Fundraising has reached $1.8 Million
- 03:30 \u2013 \u201cWe have been profitable this last year, so we don\u2019t need the money.\u201d
- 04:00 \u2013 More than 4000 customers
- 04:45 \u2013 Learn about AdEspresso at Adespresso.com
- 05:00 \u2013 Churn is 7% and is decreasing
- 06:00 \u2013 How long their customers stay
- 07:10 \u2013 35 people on their team
- 07:20 \u2013 Monthly expenses are around $280k
- 07:45 \u2013 They are growing by at least 15% every month
- 08:00 \u2013 How the company is sustainable
- 08:30 \u2013 Customer acquisition is less than $10
- 08:45 \u2013 Paid acquisition is only content promotion
- 09:20 \u2013 They were founded in 2013
- 09:30 \u2013 What would Massimo sell his company for?
- 10:20 \u2013 @MassimoCw on Twitter or massimo@adespresso.com
- 12:10 \u2013 The Famous Five
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3 Key Points:
- Allow yourself to gain knowledge from different experiences.
- Find ways to lower your acquisition costs.
- Get into an industry that has a long life ahead of it.
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Resources Mentioned:
- Host Gator \u2013 The site Nathan uses to buy his domain names and hosting for cheapest price possible.
- Freshbooks - The site Nathan uses to manage his invoices and accounts.
- Leadpages\xa0 \u2013 The drag and drop tool Nathan uses to quickly create his webinar landing pages which convert at 35%+
- Audible \u2013 Nathan uses Audible when he's driving from Austin to San Antonio (1.5 hour drive) to listen to audio books.
- HubSpot \u2013 Massimo\u2019s favorite online tool
- Show Notes provided by Mallard Creatives