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Adam Tishman, cofounder of Helix Sleep. His company gives every customer a custom-made mattress that is even more affordable then retail brands. With several options, customers can come up with hundreds of different combinations to build their perfect, individualized mattress. Learn about Helix Sleep\u2019s goals to continue expanding and to provide the best customer experience.

Famous Five:

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• Favorite Book? \u2013 Made to Stick
• What CEO do you follow? \u2014 Jeff Gross
• Favorite online tool? \u2014 Moat.com

• Do you get 8 hours of sleep?\u2014About 7.
• If you could let your 20 year old self know one thing, what would it be? \u2014 Learn about customer lifetime value and customer acquisition. Take risks earlier.

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Time Stamped Show Notes:

• 01:25 \u2013 Nathan introduces Adam
• 01:45 \u2013 Helix Sleep
• 01:55 \u2013 Custom-made mattresses
• 02:20 \u2013 The price is always the same for the consumer
• 02:50 \u2013 Costs to produce are up to $500 in the mattress industry
• 03:50 \u2013 Net margin
• 04:20 \u2013 Growth of the business
• 04:35 \u2013 Founded a year ago
• 04:45 \u2013 Thousands of mattresses already sold
• 05:10 \u2013 Acquisition
• 05:40 \u2013 Podcasts and radio
• • 06:30 \u2013 Really successful in the mattress industry
• 07:05 \u2013 A business model that they can scale
• 08:10 \u2013 A simple game, with one product
• 08:30 \u2013 They use their revenue to fuel growth
• 09:50 \u2013 Capital
• • 10:10 \u2013 Seed round just under $1M
• 10:45 \u2013 Team of 16
• 11:00 \u2013 First year revenue was lower than their monthly revenue now
• 11:55 \u2013 The technology
• • 12:10 \u2013 An algorithm to make the customized mattresses
  • 12:25 \u2013 Coding is outsourced
• 13:10 \u2013 The process for finding a developer on Toptal
• • 14:25 \u2013 Everyone is pre-screened
  • 14:50 \u2013 Legally, you still own the code
  • 15:20 \u2013 More affordable
• 16:10 \u2013 Why they chose Toptal
• 17:00 \u2013 Churn is not a focus for this type of business
• 17:40 \u2013 Focus on building the brand
• 17:55 \u2013 The customer experience
• 18:14 \u2013 Hundreds of skews
• 19:35 \u2013 Goals for 2016
• 20:35 \u2013 helixsleep.com, blog.helixsleep.com, and Adam Tishman on LinkedIn or adam@helixsleep.com
• 23:00 \u2013 The Famous Five

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3 Key Points:

• Find a way to provide high-quality products at a more affordable price.
• Take risks earlier, and jump up the business ladder.
• Come up with a business model that can be scaled.

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Resources Mentioned:

• Host Gator \u2013 The site Nathan uses to buy his domain names and hosting for cheapest price possible.
• Freshbooks - The site Nathan uses to manage his invoices and accounts.
• Leadpages\xa0 \u2013 The drag and drop tool Nathan uses to quickly create his webinar landing pages which convert at 35%+
• Audible \u2013 Nathan uses Audible when he's driving from Austin to San Antonio (1.5 hour drive) to listen to audio books.
• Moat.com \u2013 Adam\u2019s favorite online tool to see how he compares to his competitors
• Toptal \u2013 A platform for finding freelancers
• Show Notes provided by Mallard Creatives