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Byron Walker, owner of Survival Frog. Byron is passionate about scaling businesses that will change the world. Hear the breakdown of Survival Frog and what launched this company into huge success.

Famous Five:

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• Favorite Book? \u2013 Ready Aim Fire!
• What CEO do you follow? \u2014 No
• Favorite online tool? \u2014 Evernote

• Do you get 8 hours of sleep?\u2014Yes.
• If you could let your 20 year old self know one thing, what would it be? \u2014 Welcome adversity.

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Time Stamped Show Notes:

• 01:10 \u2013 Nathan introduces Byron
• 01:40 \u2013 Survival Frog
• 02:00 -- $4.7 million last year
• 02:20 \u2013 Started in 2009
• 02:30 \u2013 Info publishing company
• 03:00 \u2013 One product exploded in 2012
• • 03:30 \u2013 500000 purchases
• 03:50 \u2013 How they got the first sales
• • 04:00 \u2013 Paid traffic
  • 04:10 \u2013 Banner ads and paid email
• 04:20 \u2013 What is paid email
• • 05:15 \u2013 Conversations are around 3 to 5 percent
• 05:20 \u2013 Split testing to find the right price
• 05:55 \u2013 Upsells make money for them
• 06:15 \u2013 Average profit is $5
• 06:30 \u2013 Over a million spent on paid marketing
• 07:00 \u2013 How to buy email lists
• • 07:15 \u2013 List brokers
  • 07:40 \u2013 Dedicated Emails, Bryan Litman
  • 07:50 -- James R. Whalen
• 08:30 \u2013 Short emails get people to the landing page
• 08:55 \u2013 Now they are 100% physical products
• 09:50 \u2013 Gross margin is up to 35% this year
• 10:15 \u2013 15 team members
• 10:40 \u2013 Products are sourced and bought in bulk
• 11:50 \u2013 Buying power with companies
• 12:10 \u2013 Forecasting the right amount of inventory
• 12:45 \u2013 LinkedIn or survivalfrog.com
• 14:40 \u2013 Discovery Channel on Blue Collar Backers
• 16:30 \u2013 Hundreds of thousands of units moved
• 17:00 \u2013 Profit in 2015 was $500k
• 17:35 \u2013 Valuation for the business
• 18:10 \u2013 The Famous Five

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3 Key Points:

• Adjust your business model to improve your margins.
• Challenges in your life will put you on a better, more rewarding path.
• Continue doing what you are passionate about.

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Resources Mentioned:

• Host Gator \u2013 The site Nathan uses to buy his domain names and hosting for cheapest price possible.
• Freshbooks - The site Nathan uses to manage his invoices and accounts.
• Leadpages\xa0 \u2013 The drag and drop tool Nathan uses to quickly create his webinar landing pages which convert at 35%+
• Audible \u2013 Nathan uses Audible when he's driving from Austin to San Antonio (1.5 hour drive) to listen to audio books.
• James R. Whalen and Dedicated Emails \u2013 Email list brokers
• Evernote \u2013 Byron\u2019s favorite online tool
• Show Notes provided by Mallard Creatives