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Cory Gregory, a fourth-generation coalminer who has made it to the top in the fitness industry. Cory has now developed his personal brand on his website where people can pay $8.99 per month to get his top workout plans and his daily articles and videos on how to get into incredible shape.

Famous Five:

Favorite Book? \u2013 Rich Dad Poor Dad
What CEO do you follow? \u2014 Bill Phillips
Favorite online tool? \u2014 Quickbooks
Do you get 8 hours of sleep? \u2014 No.
If you could let your 20 year old self know one thing, what would it be? \u2014 Have a strong strategy early.

Time Stamped Show Notes:
01:03 \u2013 Nathan introduces Cory
01:30 \u2013 Most money is in selling memberships and books on his internet business
02:00 -- $8.99/month membership
02:15 \u2013 Products in 100 countries
02:30 \u2013 Cofounder of MusclePharm
02:55 \u2013 Now a public company
03:15 \u2013 \u201cA lot of Wall Street and a lot of boardrooms just really wasn\u2019t for me.\u201d
03:40 \u2013 Now owns 3%
04:00 \u2013 Went public in 2010
04:30 -- $40 million raised in capital
05:35 \u2013 \u201cI learned a ton\u2026. It changed my life forever.\u201d
05:50 \u2013 He left the business about 9 months ago.
06:20 \u2013 \u201cThat thing\u2019s bleeding cash.\u201d
06:35 \u2013 Cory was in the programming and products side
06:50 \u2013 Proper management was a downfall
07:20 \u2013 \u201cIt was a rise to the top.\u201d
07:40 -- $160 million in revenue
08:00 \u2013 Marketing was huge
08:40 -- Creating a personal brand
09:00 \u2013 \u201cI feel blessed.\u201d
09:20 \u2013 First gym started for $5000
09:30 -- The Old School Gym
09:40 -- $100k in memberships
10:00 \u2013 Biggest expenses
10:40 \u2013 six-figures in profit
11:20 \u2013 Revenue is more than $100k
11:40 \u2013 MusclePharm started at 30 years old
11:55 \u2013 corygfitness.com
12:05 \u2013 five 4-week plans every month
12:30 \u2013 Articles and videos every day
13:00 \u2013 Thousands of people use his monthly plan
13:20 \u2013 The reason for his vagueness
14:10 \u2013 Total revenue was $34k in his first month for his personal brand
15:20 \u2013 \u201cThere is nobody on the planet who can say they have done what I\u2019ve done.\u201d
16:20 \u2013 corygfitness.com, Snapchat, YouTube, Twitter, Instagram
16:40 \u2013 Business and Biceps podcast
19:00 -- The Famous Five

3 Key Points:
Don\u2019t be confined to the environment you were raised in.
Develop your personal brand.
Find ways to make your service stand out.

Resources Mentioned:
Host Gator \u2013 The site Nathan uses to buy his domain names and hosting for cheapest price possible.
Freshbooks - The site Nathan uses to manage his invoices and accounts.
Leadpages \u2013 The drag and drop tool Nathan uses to quickly create his webinar landing pages which convert at 35%+
Audible \u2013 Nathan uses Audible when he's driving from Austin to San Antonio (1.5 hour drive) to listen to audio books.
Quickbooks -- Cory\u2019s favorite invoicing tool
Business and Biceps \u2013 Cory\u2019s podcast
Show Notes provided by Mallard Creatives