EP 378: $750k InfoMarketer Sells 130k Books with Peter Voogd

Published: Aug. 6, 2016, 9 a.m.

Peter Voogd. Peter helped several millennials make six figures and realized he could make a business out of it. His Gamechanger\u2019s Academy helps promising entrepreneurs become successful within months. Under 30 himself, Peter is a best-selling author and a recognized leader for entrepreneurs and millennials.


Famous Five:

Favorite Book? \u2013 The Millionaire Fastlane
What CEO do you follow? \u2014 Elon Musk
Favorite online tool? \u2014 Infusionsoft, ScheduleOnce, Kajabi
Do you get 8 hours of sleep?\u2014No
If you could let your 20 year old self know one thing, what would it be? \u2014 Stay strategic and intentional.

Time Stamped Show Notes:
01:10 \u2013 Nathan introduces Peter
02:05 \u2013 Gamechanger\u2019s Academy
02:30 \u2013 Launched in 2013
02:45 \u2013 Connections for young entrepreneurs
03:10 \u2013 His past experience
03:30 \u2013 \u201cBuilt a culture of excellence\u201d
04:20 \u2013 He helped several young professionals become successful
05:00 \u2013 \u201cI wanted to shift the culture for millennials.\u201d
05:15 \u2013 gamechangersmovement.com
05:25 \u2013 Payment system
06:05 -- $297/month for the Platinum plan
06:50 \u2013 About 70% are on a yearly plan
07:10 \u2013 The Rookie plan
07:30 \u2013 Churn
08:00 \u2013 People typically stay for 7 to 8 months if they\u2019re not on the yearly plan
08:50 \u2013 A focus beyond just the numbers
10:10 \u2013 Good retention for the industry
10:30 \u2013 How to get new people to find the site
10:50 \u2013 Podcast, book, content
11:05 \u2013 Referral program
11:20 \u2013 Biggest expenses
11:30 \u2013 Affiliate costs
11:45 \u2013 Organic traffic
12:30 \u2013 6 Months to 6 Figures
13:00 \u2013Self-published
13:15 \u2013 135000 books sold, plus audio books
13:30 \u2013 Marketing
14:45 \u2013 Bulk purchases
15:25 \u2013 Peterjvoogd on Instagram and peterjvoogd.com
17:45 \u2013 Peter\u2019s email list
18:00 -- The Famous Five

3 Key Points:
It starts with your own effort and drive.
Consider how you can improve your own culture.
Make a business out of what you are good at.

Resources Mentioned:
Host Gator \u2013 The site Nathan uses to buy his domain names and hosting for cheapest price possible.
Freshbooks - The site Nathan uses to manage his invoices and accounts.
Leadpages \u2013 The drag and drop tool Nathan uses to quickly create his webinar landing pages which convert at 35%+
Audible \u2013 Nathan uses Audible when he's driving from Austin to San Antonio (1.5 hour drive) to listen to audio books.
Infusionsoft -- Peter\u2019s favorite online tool
ScheduleOnce -- Peter\u2019s scheduling tool
Kajabi \u2013 Peter\u2019s membership site portal
Gamechanger\u2019s Academy \u2013 A top source for millennials and entrepreneurs
Show Notes provided by Mallard Creatives