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Jodie Fox, a woman who has solved the problem of constantly hunting for the right pair of shoes. Her company Shoes of Prey has raised over $24 million for its system that allows every pair of shoes to be completely customized.

Famous 5:

Favorite Book? \\u2013 Getting Things Done
What CEO do you follow? \\u2014 Tom Ford
Favorite online tool? \\u2014 Slack
Do you get 8 hours of sleep?\\u2014No
If you could let your 20 year old self know one thing, what would it be? \\u2014 Do everything before you\\u2019re ready.

Time Stamped Show Notes:
01:13 \\u2013 Nathan introduces Jodie
01:50 \\u2013 Shoes of Prey\\u2014Women can design their own shoes
02:20 \\u2013 Peer play
02:55 \\u2013 Women wanted a physical interaction with their shoes
03:15 \\u2013 First offline store
03:40 \\u2013 Costs for stores
04:14 \\u2013 Launched in 2009
04:20 \\u2013 Funding to date is $24M
04:35 \\u2013 Every pair is custom made
04:58 \\u2013 Their website has a gallery for inspiration
05:10 \\u2013 It\\u2019s a social interaction about shoes
06:05 \\u2013 Customization can start with an inspiration shoe or from scratch
06:40 \\u2013 Customers have complete freedom
07:25 \\u2013 How much time people spend making a shoe
08:15 \\u2013 Acquisition costs
09:45 \\u2013 Mass-produced shoes are cheaper to produce
10:30 \\u2013 Pairs of shoes sold
10:55 \\u2013 Some people design and never buy
11:15 \\u2013 Their investors
12:00 \\u2013 Competitors
12:25 \\u2013 Average sale is $225
13:03 \\u2013 Team of over 220
13:30 \\u2013 Production in China
13:40 \\u2013 They built their own factory there
14:15 \\u2013 A video of the process at their factory
14:40 \\u2013 First-year revenue was less than $50k
15:00 \\u2013 Jodie was not in the fashion industry when she started her company
16:40 \\u2013 She was brainstorming with friends on the beach
17:15 \\u2013 Her cofounders are her ex-husband and their groomsman
18:10 \\u2013 Shoes of Prey wants to eventually grow to other clothing
19:20 \\u2013 Pay per customer
19:40 \\u2013 75% is word of mouth
20:05 \\u2013 Campaigns
20:50 \\u2013 Testing offline methods
21:25 \\u2013 youtube.com/jodiefox
21:35 \\u2013 jodieannfox on Instagram or @jodiefox on Twitter
23:40 -- The Famous Five

3 Key Points:
Find a niche and you\\u2019ll have a business with no real competitors.
Don\\u2019t let complicated relationships get in the way of your business\\u2019s success.
Make your business a unique experience for the customer.

Resources Mentioned:
Host Gator \\u2013 The site Nathan uses to buy his domain names and hosting for cheapest price possible.
Freshbooks - The site Nathan uses to manage his invoices and accounts.
Leadpages \\u2013 The drag and drop tool Nathan uses to quickly create his webinar landing pages which convert at 35%+
Audible \\u2013 Nathan uses Audible when he's driving from Austin to San Antonio (1.5 hour drive) to listen to audio books.
Slack \\u2013 Jodie\\u2019s favorite online tool

Show Notes provided by Mallard Creatives