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George Arison, founder and CEO of Shift, an online marketplace that has transformed the experience of buying and selling a car. George saw a problem with the process of buying a car, and he wanted to make it simpler. He utilized virtual technology to create a completely unique service for buying and selling a vehicle.

Famous 5:

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• Favorite Book? \\u2013 I don\\u2019t really have one.
• What CEO do you follow? \\u2014 Tim Cook
• Favorite online tool? \\u2014 LinkedIn

• Do you get 8 hours of sleep?\\u2014No
• If you could let your 20 year old self know one thing, what would it be? \\u2014 That I should learn how to code.

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Time Stamped Show Notes:

• 01:25 \\u2013 Nathan introduces George
• 01:44 \\u2013 Shift is a new way to buy or sell a car
• 02:05 -- There is no physical lot, everything is virtual
• 02:35 \\u2013 They will sell cars locally, to people in that car\\u2019s area
• 03:20 \\u2013 \\u201cCar enthusiasts\\u201d
• 03:38 \\u2013 Great design and transparency
• 04:10 \\u2013 How they make money
• • 04:25 \\u2013 They agree on a minimum price with the seller, and they make money on any higher price that they sell the car for. (They split the difference)
  • 05:00 \\u2013 The buyer pays a fee
  • 05:45 \\u2013 They help buyers with car insurance and warranties
• 06:10 \\u2013 Founded in 2013
• 06:30 \\u2013 They started selling cars in 2014
• 06:45 \\u2013 They are selling hundreds in a month
• 07:25 \\u2013 Capital has been successful
• 08:05 \\u2013 Their service is unique
• • 09:15 \\u2013 They offer cars that are several years old, because people can test drive them
• 09:55 \\u2013 First-year revenue involved car inspections for sellers
• • 10:45 \\u2013 That revenue was $2000
• 11:00 \\u2013 $150k in 2015
• 11:20 \\u2013 Pricing cars is complicated and takes a lot of trial and error
• • 12:00 \\u2013 Mispriced cars effected their revenue in the beginning
• 12:30 \\u2013 They are growing quickly and have focused on increasing revenue
• • 13:35 \\u2013 20% growth month to month in 2015
• 14:15 \\u2013 Team of 270 people
• 14:50 \\u2013 Why he got into this business
• • 15:05 \\u2013 He started with Taxi Magic
  • 15:25 \\u2013 He had to get a green card, so he moved to a bigger business, Google
  • 15:55 \\u2013 He then left Google to start Shift
  • 16:30 \\u2013 He had a leased car, and when he wanted to buy it he found that financing a car is very complicated
• 17:50 \\u2013 Find George Arison on LinkedIn
• 19:55 \\u2013 The Famous Five

3 Key Points:

• If you see a problem in a particular industry, find a solution and make it your business.
• Offer a service that is unique.
• Use today\\u2019s technology to redefine industries with an up-to-date approach.

Resources Mentioned:

• Host Gator \\u2013 The site Nathan uses to buy his domain names and hosting for cheapest price possible.
• Freshbooks - The site Nathan uses to manage his invoices and accounts.
• Leadpages\\xa0 \\u2013 The drag and drop tool Nathan uses to quickly create his webinar landing pages which convert at 35%+
• Audible \\u2013 Nathan uses Audible when he\'s driving from Austin to San Antonio (1.5 hour drive) to listen to audio books.
• LinkedIn \\u2013 George\\u2019s favorite tool to find the best people to work for Shift
• Show Notes provided by Mallard Creatives