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Kendall Antonelli, who started a cheese shop with her husband. Antonelli\\u2019s Cheese Shop has taken off, and last year their revenue was $1.9 million. Kendall and her husband have found that they secret to their success is storytelling. They share the personal stories behind their cheeses and other products.

Famous 5:

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• Favorite Book? \\u2013 Good to Great, Uncontainable, Mastering the Rockefeller Habits
• Favorite online tool? \\u2014 QuickBooks

• Do you get 8 hours of sleep?\\u2014Yes
• If you could let your 20 year old self know one thing, what would it be? \\u2014 Keep an adventurous spirit. Do something every day that betters yourself.

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Time Stamped Show Notes:

• 01:25 \\u2013 Nathan introduces Kendall
• 01:40 \\u2013 Kendall and her husband got the idea on their honeymoon
• 02:25 \\u2013 Her husband wanted to find a better job, in cheese
• 03:00 \\u2013 He decided to look into the business
• 03:40 \\u2013 Kendall was working in social work
• 04:20 \\u2013 They always wanted to work together
• 04:45 \\u2013 She grew up in a farm town, and they \\u201cfell in love with the story of cheese.\\u201d
• 05:10 \\u2013 They looked at their strengths
• 05:35 \\u2013 Antonelli\\u2019s Cheese LLC
• 06:00 \\u2013 Their rent
• 07:10 \\u2013 Multiple business models
• 07:20 \\u2013 Her and her husband have separate roles
• 08:25 \\u2013 Open-book management
• 08:40 \\u2013 $1.9 million in 2015
• 09:05 \\u2013 \\u201cPassion with Purpose\\u201d
• 09:25 \\u2013 Their retail is the most successful
• 10:00 \\u2013 Cost is per pound
• 11:00 \\u2013 Making cheese is a labor-intensive industry
• 12:15 \\u2013 They decided to not be cheese makers, but be out of the kitchen and \\u201cstorytelling\\u201d
• 13:15 \\u2013 All the costs behind a wheel of cheese
• 13:40 \\u2013 Team of six or seven people
• 14:05 \\u2013 An artisanal journey
• 14:30 \\u2013 Telling the story of the cheese
• 14:45 \\u2013 Skews were as high as 2000
• 15:15 \\u2013 Most lucrative products
• • 16:15 \\u2013 Wholesale in 2015 was about half of their revenue
  • 16:45 \\u2013 Cheese of the Month Club
  • 17:15 \\u2013 Parties and catering
• 17:45 \\u2013 Their wholesale market is more flexible for clients
• 18:25 \\u2013 Dealing with a perishable item/shelf life
• 19:00 \\u2013 They are looking into investors
• 19:25 \\u2013 What they pay themselves
• 20:20 \\u2013 They travel to cheese conventions around the world
• 20:55 \\u2013 They want to be in control of their business
• 21:30 \\u2013 Professional and personal life can coexist
• 24:00 \\u2013 Antonellischeese.com
• 26:20 \\u2013 The Famous Five

3 Key Points:

• Make your passion your business.
• Design a career that lets you accomplish your life goals.
• Your professional and personal life can coexist.

Resources Mentioned:

• Host Gator \\u2013 The site Nathan uses to buy his domain names and hosting for cheapest price possible.
• Freshbooks - The site Nathan uses to manage his invoices and accounts.
• Leadpages\\xa0 \\u2013 The drag and drop tool Nathan uses to quickly create his webinar landing pages which convert at 35%+
• Audible \\u2013 Nathan uses Audible when he\'s driving from Austin to San Antonio (1.5 hour drive) to listen to audio books.
• QuickBooks \\u2013 The accounting tool for Antonelli\\u2019s Cheese Shop
• Good to Great, Uncontainable and Mastering the Rockefeller Habits \\u2013 A series of great business books that Kendall recommends.

• Show Notes provided by Mallard Creatives