EP 363: Google AdSense for Physical BillBoards Does $250k with Douglas Lusted

Published: July 22, 2016, 9 a.m.

Douglas Lusted, the CEO and co-founder of Linkett. Douglas is an incredible individual who earned his way onto the Forbes\u2019 \u201c30 Under 30\u201d list at the age of 19! He\u2019s taken his company, which specializes in out-of-home advertising, from an idea on paper to an unstoppable force that\u2019s taking on big-time enterprise clients.

Famous Five:

Favorite Book? \u2013 Lean Analytics
What CEO do you follow? \u2014 Kurtis McBride
Favorite online tool? \u2014 Calendly or Prospect.io
Do you get 8 hours of sleep?\u2014Absolutely not.
If you could let your 20-year-old self know one thing, what would it be? \u2014 Keep on doing what you\u2019re doing.

Time Stamped Show Notes:
01:25 \u2013 Nathan\u2019s introduction
01:45 \u2013Linkett is an analytics platform
02:20 \u2013 It is sold as an annual subscription
02:35 \u2013 Company was founded in 2013, and it was his first business venture
03:05 \u2013 First-year revenue was $100000
03:50 \u2013 Money and capital raised
05:00 \u2013 Their team now
05:20 \u2013 Growth for the company over the past year and a half
06:10 \u2013 Monthly recurring revenue (about $25k)
06:50 \u2013 The company\u2019s churn
07:40 \u2013 Advertisers\u2019 pricing systems
09:35 \u2013 The future of billboards
10:18 \u2013 What Douglas would do as a billboard owner
10:45 \u2013 Customer worth
11:40 \u2013 The company is focused on growth
12:00 \u2013 Connect with Douglas Lusted on LinkedIn
14:010 \u2013 The Famous Five


3 Key Points:
Don\u2019t be afraid to redefine an industry and how it operates
When you have a great idea, go for it.
Create a product that improves an industry\u2019s integrity.
Resources Mentioned:
Freshbooks - The site Nathan uses to manage his invoices and accounts.
Host Gator \u2013 The site Nathan uses to buy his domain names and hosting for cheapest price possible.
Prospect.io \u2013 Douglas\u2019s favorite online sales tool based out of Canada
Lean Analytics \u2013 Douglas\u2019s favorite business book.
Show Notes provided by Mallard Creatives

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