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Tony Leonard, founder and president of nurseVersity\u2014a company that uses next-generation tools, cutting-edge research, and adaptive, personalized learning structures to help nurses and physical therapists prepare for the respective industry exams with maximum efficiency.

Famous Five:

Favorite Book? \u2013 Who Moved the Cheese
What CEO do you follow? \u2014 Bill Gates
Favorite online tool? \u2014 There are several
Do you get 8 hours of sleep?\u2014No
If you could let your 20-year-old self know one thing, what would it be? \u2014 Sleep more; eat less.

Time Stamped Show Notes:
01:09 \u2013 Nathan\u2019s introduction
01:25 \u2013 Tony\u2019s company operates under a monthly subscription format
01:45 \u2013 He helps people pass their qualifying exams the first time
02:15 \u2013 10,000 customers, with $152,000 in revenue last month
03:00 -- $35.50/month per customer
03:30 \u2013 Scholarship program
05:00 \u2013 One-time payments
05:40 \u2013 How they manage churn
07:30 \u2013 Cost to get a customer
08:40 \u2013 Company is based in Louisville, Kentucky
09:00 \u2013 Churn for their company
10:15 \u2013 Lifetime value is about $300 per customer
10:30 \u2013 They are looking to raise capital
11:00 \u2013 Capital to date is $4 million
11:15 \u2013 Connect with Tony Leonard on LinkedIn, or at Nurseversity on Facebook, or tony.leonard@nurseversity.com
13:40 \u2013 The Famous Five

3 Key Points:
Show your customers you care.
Think of ways you can increase capital and scale your business.
Sleep more, and eat less.
Resources Mentioned:
Freshbooks - The site Nathan uses to manage his invoices and accounts.
Host Gator \u2013 The site Nathan uses to buy his domain names and hosting for cheapest price possible.
Who Moved the Cheese \u2013 Tony\u2019s favorite business book
Show Notes provided by Mallard Creatives