EP 361: 61 Customers $700k In Revenue, The Ultimate Sales Training Tool with Sam Caucci

Published: July 20, 2016, 9 a.m.

Sam Caucci, founder of Sales Huddle, a training and development team using gaming technology to help organizations better prepare their people for the workforce. With work delivered across North America, Europe, and Asia, Sales Huddle has impacted people across organizations in a wide array of sectors and clients, that include professional sports teams, politics and government, hospitality, retail, colleges, and many more. They\u2019re applying an innovative approach to people preparing for the workforce, and Sam is over the creation of the training game platform. It is the first game-based platform that transforms the way an organization on-boards, trains, and develops team members.

Famous Five:

Favorite Book? \u2013 Emotional Intelligence
What CEO do you follow? \u2014 Someone who\u2019s not living right now
Favorite online tool? \u2014 Rapportive and Mixmax
Do you get 8 hours of sleep?\u2014No
If you could let your 20-year-old self know one thing, what would it be? \u2014 Not to think I knew everything.

Time Stamped Show Notes:
01:09 \u2013 Nathan\u2019s introduction
01:55 \u2013 Training that isn\u2019t boring
02:50 \u2013 Money is made from a license fee
03:22 \u2013 Company was founded in 2010
3:55 \u2013 It went from consulting to a product
4:15 \u2013 First year\u2019s revenue was $250000
4:45 \u2013 They are self-funded
5:15 \u2013 Total customers is 61
5:45 \u2013 Learning-based vs. game-based competition
6:35 \u2013 The product requests annual pay
7:05 \u2013 Pay is upfront
07:30 \u2013 Average pay per year is $15000 per customer
07:55 \u2013 100% retention and why
10:05 \u2013 Customer acquisition costs
11:00 \u2013 They have just started raising capital
11:50 \u2013 How to get more people and scale the business
13:20 \u2013 How much money they want to raise
13:40 \u2013 Team is six people
14:00 \u2013 Saleshuddlegroup.com, Twitter - @saleshuddle or @samcaucci
16:10 \u2013 The Famous Five


3 Key Points:
Businesses and progress run off of incentives.
Consider the most efficient and cost-effective way to provide your service.
Learning and training systems shouldn\u2019t be boring.
Resources Mentioned:
Freshbooks - The site Nathan uses to manage his invoices and accounts.
Host Gator \u2013 The site Nathan uses to buy his domain names and hosting for cheapest price possible.
Rapportive and Mixmax \u2013 Sam\u2019s favorite online tools for organization and productivity
Sales Huddle \u2013 A training program that uses gaming technology


Show Notes provided by Mallard Creatives