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Cam and Akin, founders of Baby Mori. Their business was started in 2015, and it is already seeing 50% growth each month. Learn about Cam and Akin\u2019s recipe for success as we discuss their products and how their business is run. They are showing incredible numbers for their startup, so let\u2019s take some notes on how these two single guys saw financial success in the baby industry.

Famous 5:

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• Favorite Business Book? \u2013 Zero to One
• What CEO do you follow? \u2014 Elon Musk
• Favorite online tool? \u2013 Google Hangouts

• Do you get 8 hours of sleep?\u2014 No
• If you could let your 20 year old self know one thing, what would it be? \u2014 Go for it, in terms of entrepreneurship

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Time Stamped Show Notes:

• 01:26 - Nathan introduces Cam and Akin, founders of Baby Mori
• 01:44 \u2013 Cam and Akin target gifters
• 02:20 \u2013 Cam and Akin explain the company
• 02:51 \u2013 Revenue came mostly from parents and gifters buying directly
• 03:22 - They talk about their multiple skews and how they manage them.
• 04:43 \u2013 Their sleep suits are their best sellers.
• 05:25 \u2013 Margins are 1:4 or 1:5
• 06:35 \u2013 They talk about their other expenses and their net margin, which is very low.
• 07:32 \u2013 Sales and marketing are limited costs.
• 08:21 \u2013 Their shipping is free to the UK only, but they are finding other ways to get to the US and other countries with low shipping costs.
• 09:15 \u2013 The business was launched in 2015, and is a very new startup.
• 10:21 \u2013 Their goal for this year is about $600000
• 10:51 \u2013 The business has strong numbers and statistics
• 11:23 \u2013 They discuss their number of buyers.
• 12:00 \u2013 The business owners talk about their subscription system.
• 13:20 \u2013 Their latest success is to have raised $1 million in priced equity.
• 14:50 \u2013 Their growth is 50% each month. That and other characteristics make them appealing to investors.
• 15:29 \u2013 Nathan discusses data in the baby business.
• 16:44 \u2013 People can connect at babymori.com
• 19:04 \u2013 Nathan goes over the Famous Five

3 Key Points:

• Cam and Akin have low costs to produce their products.
• Baby Mori focuses on getting the product to the client in an affordable manner.
• A company with significant monthly growth, like Baby Mori, is appealing to investors.

Resources Mentioned:

• Host Gator \u2013 The site Nathan uses to buy his domain names and hosting for cheapest price possible.
• Freshbooks - The site Nathan uses to manage his invoices and accounts.
• Leadpages\xa0 \u2013 The drag and drop tool Nathan uses to quickly create his webinar landing pages which convert at 35%+
• Audible \u2013 Nathan uses Audible when he's driving from Austin to San Antonio (1.5 hour drive) to listen to audio books.

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• Show Notes provided by Mallard Creatives