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Brendan Candon, cofounder and CEO of SidelineSwap, a community market where athletes buy and sell their sports gear. Most of their users are middle school, high school, and college athletes selling online for the first time. They\u2019ve got revenue and traction with gross sales running close to $2 million.

Famous 5:

Favorite Business Book? \u2013 High Output Management
What CEO do you follow? \u2014 Kevin Plank, founder of Under Armour
Favorite online tool? \u2014 Slack and Appear
Do you get 8 hours of sleep?\u2014 7 \u2013 10
If you could let your 20 year old self know one thing, what would it be? \u2014\u201cBe sure, with whatever you\u2019re doing, that you can do it for five years.\u201d

Time Stamped Show Notes:
02:22 \u2013 Nathan introduces Brendan
01:40 \u2013 SidelineSwap makes it easy for athletes to buy and sell sports gear.
02:25 \u2013 SidelineSwap was launched in 2012, and really took off in 2015
03:22 \u2013 The company takes 12 percent from the seller to make money.
04:33 \u2013 They didn\u2019t make any money for the first couple years, but in 2015 they did $400000 in sales.
05:04 \u2013 They are now on track to do $2 million in sales
05:25 \u2013 The site is transactional and social.
06:15 \u2013 Average order value is $75 before shipping
06:30 \u2013 They have been growing about 15 percent each month, but they started growing by 50 percent
07:15 \u2013 Users are accustomed to the conditions of used sports gear, and it\u2019s a smart route for parents.
08:30 \u2013 The site is for usable gear, but we also get gear sold for charity or signed gear.
09:47 \u2013 Instagram is their main account, and they have separate accounts for different sports.
10:34 \u2013 They get new followers by finding great content that kids enjoy.
11:39 \u2013 Their goal is to be the marketplace for athletes.
12:50 \u2013 Follow Brendan personally on Twitter @brendancanden or contact him through email at sidelineswap.com
15:18 \u2013 Nathan does the famous five

3 Key Points:
Be sure to look ahead for the next five years with your business.
Up your Instagram followers by finding great content for your audience.
Start a business that fills a niche, like SidelineSwap, which is an online marketplace specifically for athletes.
Resources Mentioned:
Host Gator \u2013 The site Nathan uses to buy his domain names and hosting for cheapest price possible.
Freshbooks - The site Nathan uses to manage his invoices and accounts.
Leadpages \u2013 The drag and drop tool Nathan uses to quickly create his webinar landing pages which convert at 35%+
Audible \u2013 Nathan uses Audible when he's driving from Austin to San Antonio (1.5 hour drive) to listen to audio books.

Show Notes provided by Mallard Creatives